Telecoms giant AT&T has struck a deal to buy Time Warner for 85.4 billion dollars. The deal is set to bring together 130 million cellphone customers and 25 million pay-TV
subscribers with content from Time Warner's film studios, HBO
, CNN and more. Company bosses have hailed the merge as a 'perfect match', but antitrust questions have already been raised by politicians with concerns that the new entity, with a potential market value of 310 billion dollars, will be bad for competition.
has been shifting its focus recently towards entertainment and content, acquiring DirecTV
last year for 48.5 billion dollars. As the Statista infographic below shows, this approach has had a positive effect on the company's global brand value. Last year's jump of 20 percent may well be bettered in 2017, should regulators approve this latest deal.