Brand awareness by category in Japan 2023

Brand awareness by category in Japan as of December 2023

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Number of respondents

12,209 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "In which of these categories do you pay particular attention to brands?"

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Statistics on " Private labels in Japan "

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Overview

5

Contract manufacturing

5

Supermarkets' brand strategy

4

Major store brands

5

Shopping behavior

5

Further related statistics

9
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