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Drivers for YouTube Music usage in the U.S. 2018
Drivers for YouTube Music usage in the U.S. 2018
What made you choose YouTube Music over other competitors?
by Alexander Kunst,
last edited
Jun 18, 2019
The displayed data on drivers for Youtube music usage shows results of an exclusive Statista survey conducted in the United States in 2018. Some 40 percent of respondents answered the question ''What made you choose YouTube Music over other competitors?'' with ''Easier accessible / compatible with my devices''.
The Survey Data Table for the Statista survey Tech Giants and Digital Services in the United States 2019 contains the complete tables for the survey including various column headings.
What made you choose YouTube Music over other competitors?
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by Alexander Kunst,
last edited
Jun 18, 2019
The displayed data on drivers for Youtube music usage shows results of an exclusive Statista survey conducted in the United States in 2018. Some 40 percent of respondents answered the question ''What made you choose YouTube Music over other competitors?'' with ''Easier accessible / compatible with my devices''.
The Survey Data Table for the Statista survey Tech Giants and Digital Services in the United States 2019 contains the complete tables for the survey including various column headings.
- Show sources information
- Show publisher information
- Region
- Sign Up for Account
- Survey time period
- Sign Up for Account
- Number of respondents
- 213 respondents
- Age group
- 18-69 years
- Special properties
- respondents who use YouTube Music
- Supplementary notes
- Multiple answers were possible.
More information
- Region
- Sign Up for Account
- Survey time period
- Sign Up for Account
- Number of respondents
- 213 respondents
- Age group
- 18-69 years
- Special properties
- respondents who use YouTube Music
- Supplementary notes
- Multiple answers were possible.
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Statistics on "YouTube"
- Benchmark
The most important statistics
- Leading online video platforms in the United States in November 2018, based on reachU.S. user reach of leading video platforms 2018
- Most popular online video properties in the United States as of August 2019, ranked by unique viewers (in millions)Leading U.S. video properties 2019, by unique viewers
- Leading music and audio apps in the Google Play Store worldwide in June 2019, by number of downloads (in millions)Leading Android music apps worldwide 2019, by downloads
- Leading music apps in the Apple App Store worldwide in June 2019, by number of downloadsLeading iPhone music apps worldwide 2019, by downloads
- Leading music apps in the Apple App Store in the United States in June 2019, by number of downloadsLeading iPhone music apps in the U.S. 2019, by downloads
- Leading entertainment apps in the Apple App Store worldwide in June 2019, by revenue (in million U.S. dollars)Leading iPhone entertainment apps worldwide 2019, by revenue
- Leading entertainment apps in the Apple App Store in the United States in June 2019, by revenue (in million U.S. dollars)Leading iPhone entertainment apps in the U.S. 2019, by revenue
- Leading music apps in the Apple App Store worldwide in June 2019, by revenue (in million U.S. dollars)Leading iPhone music apps worldwide 2019, by revenue
- Usage
The most important statistics
- Number of monthly logged-in YouTube viewers worldwide as of May 2019 (in billions)Global logged-in YouTube viewers per month 2017-2019
- Number of YouTube users worldwide from 2016 to 2021 (in billions)Global number of YouTube viewers 2016-2021
- Annual growth of YouTube users worldwide from 2016 to 2021Global YouTube user growth 2016-2021
- Number of YouTube viewers in the United States from 2018 to 2022 (in millions)YouTube viewers in the United States 2018-2022
- Percentage of U.S. internet users who use YouTube as of 3rd quarter 2019, by age groupYouTube usage penetration in the United States 2019, by age group
- Percentage of U.S. internet users who use YouTube as of 3rd quarter 2019, by genderYouTube usage penetration in the United States 2019, by gender
- Percentage of U.S. internet users who use YouTube as of January 2018, by annual household income (in U.S. dollars)YouTube usage reach in the United States 2018, by household income
- Percentage of U.S. internet users who use YouTube as of January 2018, by urbanityYouTube usage reach in the United States 2018, by urbanity
- Channels and creators
The most important statistics
- Most viewed YouTube channels worldwide as of September 2019, by monthly views (in billions)YouTube: most viewed channels 2019
- Most viewed YouTube channel owners of all time as of September 2019, by views (in billions)All-time most viewed YouTube channel owners 2019
- Most popular YouTube channels as of September 2019, ranked by number of subscribers (in millions)YouTube: most subscribed channels 2019
- Most popular YouTube gaming channels as of August 2019, ranked by number of subscribers (in millions)YouTube: most subscribed gaming channels 2019
- Most popular YouTube beauty and style channels as of April 2019, ranked by number of subscribers (in millions)YouTube: most subscribed beauty content creators 2019
- Most popular YouTube partner channels in the United States in August 2019, ranked by unique viewers (in millions)Most popular U.S. YouTube partner channels 2019, ranked by viewers
- Estimated annual earnings of selected YouTube channel creators as of June 2018 (in million U.S. dollars)Highest-paid YouTube stars 2018
- Annual revenue and income of YouTube channel creator PewDiePie from 2013 to 2016 (in million U.S. dollars)PewDiePie annual revenue 2013-2016
- Music
The most important statistics
- Weekly YouTube music usage among the population in the United States from 2014 to 2019Weekly YouTube music usage among U.S. population 2014-2019
- Share of worldwide users who have accessed YouTube to listen to music as of 2017, by countryGlobal YouTube usage for music consumption 2017, by country
- Weekly active user penetration of YouTube for music videos in selected countries worldwide from 4th quarter 2016 to 4th quarter 2017YouTube's global weekly active user penetration for music 2017
- Share of U.S. population who have used YouTube to watch music videos or listen to music as of February 2017, by occurrenceU.S. users who use YouTube to watch or listen to music 2017, by occurrence
- Do you use a shared account / family account for YouTube Music?YouTube Music account type in the U.S. 2018
- What made you choose YouTube Music over other competitors?Drivers for YouTube Music usage in the U.S. 2018
- Content
The most important statistics
- Hours of video uploaded to YouTube every minute as of May 2019Hours of video uploaded to YouTube every minute 2007-2019
- Distribution of total YouTube video views worldwide as of December 2018, by categoryMost popular YouTube content categories 2018, by views
- Distribution of total YouTube video content worldwide as of December 2018, by categoryMost popular YouTube content categories 2018, by uploads
- Most popular YouTube videos based on total global views as of December 2019 (in billions)Most viewed YouTube videos of all time 2019
- Average YouTube video length as of December 2018, by category (in minutes)Average YouTube video length 2018, by category
- Fastest viral videos as of May 2019, based on number of views in 24 hours after upload (in millions)Fastest viral videos based on number of views in 24 hours as of 2019
- Fastest viral videos to reach 100 million YouTube streams as of September 2019 (in days)Fastest viral videos based on days needed to reach 100 million views 2019
- Fastest viral videos to reach 1 billion YouTube streams as of April 2019 (in days)Fastest viral videos based on days needed to reach 1 billion views 2019
- Marketing and advertising
The most important statistics
- Worldwide net advertising revenues of YouTube from 2016 to 2020 (in billion U.S. dollars)Global YouTube net advertising revenues 2016-2020
- Net advertising revenues of YouTube in the United States from 2016 to 2020 (in billion U.S. dollars)U.S. YouTube net advertising revenues 2016-2020
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)U.S. average AARPU of media companies and publishers 2016-2020
- Most popular YouTube brand channels as of October 2019, ranked by total number of video views (in billions)YouTube: most popular brand channels 2019, by total number of video views
- Leading social media platforms used by marketers worldwide as of January 2019Social media platforms used by marketers worldwide 2019
- Planned changes in future use of selected social media for marketing purposes worldwide as of January 2019Future use of social media among marketers worldwide by platform 2019
- Distribution of global online retail website social traffic and GMV as of 1st half 2018, by sourceGlobal e-commerce social traffic and GMV H1 2018, by source
- Digital channels with the most influence on purchasing decisions according to internet users in the United States as of October 2018Most influential digital channels on purchasing decisions in the U.S. 2018
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