Vietnam: platform delivery penetration rate 2028

In 2023, the penetration rate of the meal delivery service via platforms in Vietnam was estimated to reach 2.9 percent. The country's platform delivery penetration rate was expected to experience year-on-year growth and was forecasted to reach 3.5 percent by 2028.

Penetration rate of the platform delivery market in Vietnam from 2019 to 2028

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Platform-to-Consumer Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

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