Omega brand profile in Germany 2022
When it comes to watches users, brand awareness of Omega is at 67% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Omega in Germany?
In total, 15% of German watches users say they like Omega. However, in actuality, among the 67% of German respondents who know Omega, 22% of people like the brand.
What is the usage share of Omega in Germany?
All in all, 7% of watches users in Germany use Omega. That means, of the 67% who know the brand, 10% use them.
How loyal are the owners of Omega?
Around 4% of watches users in Germany say they are likely to use Omega again. Set in relation to the 7% usage share of the brand, this means that 57% of their owners show loyalty to the brand.
What's the buzz around Omega in Germany?
In September 2022, about 7% of German watches users had heard about Omega in the media, on social media, or in advertising over the past three months. Of the 67% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around Omega in Germany.
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