Beverage serving activities revenue in Italy 2010-2022

Italy not only has a rich art and design culture but has also developed quite a good reputation for quality food and drinks. Wine and espresso are the two most popular beverages in the country. In fact, Italy had the highest per capita consumption of wine globally in 2018, while Espresso is by far the most popular form of Coffee with over 93% of coffee drinkers preferring it over American and Barley coffee. Therefore, the beverage serving industry, which generated as much as 40.7 billion U.S. dollars in revenues in 2018, is estimated to grow to around 46 billion U.S. dollars by 2023.

Love for wine drives industry revenues

Italy is not only the largest wine producer in the world but also the third largest consumer, having produced nearly 55 million hectors in 2018. Leading producers in the country include Cantine Riunite & CIV, Enoitalia and Casa Vinicola Botter Carlo & C., who sold a combined total of nearly 317 million bottles.

Cola sales are on the rise

Cola based drinks account for a major portion of the Italian soft-drink market with around 13 million hectoliters sold in 2018, a nearly two-fold rise as compared to 2012. Unsurprisingly, following the global trend, Coca Cola and Pepsi lead the market in Italy as well.

Beverage serving activities revenue in Italy from 2010 to 2022

Revenue in billion U.S. dollars
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Supplementary notes

* Estimate - This also applies for past years as data provided by statistical institutions often is not available for more recent years.

The industry classification is based on the NACE Rev. 2 - system in Italy. The industry “beverage serving activities“ has the code “I563“.

Details on the methodology can be found here.

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Statistics on "Economic Outlook Italy"

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