Brand loyalty towards baby lotion in the U.S. 2017

This statistic shows the results of a survey conducted in the United States in 2017 on the brand loyalty towards baby cream/lotion. Some 16 percent of respondents stated that they buy different products/brands of baby cream/lotion every time.
The Survey Data Table for the Statista survey Baby Care in the United States 2017 contains the complete tables for the survey including various column headings.

Regarding baby cream/lotion, do you especially try to stick to your brand or product type?

Characteristic	Share of respondents
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Number of respondents

528 respondents

Age group

18 years and older

Special properties

U.S. online population; persons who are responsible for purchase decisions in their household; birth of the youngest child is not earlier than 2014 (max. 4 years old); respondents who use lotion for their baby

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