Social network usage by frequency in the UK 2023

Social network usage by frequency in the UK as of December 2023

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Number of respondents

3,607 respondents

Age group

18-64 years

Special properties

respondents who use social networks (Marketing & social media, Services & eServices)

Supplementary notes

During the survey, the question was phrased as follows: "How often do you use social media like Facebook or Instagram? This does not include instant messengers such as WhatsApp."

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Statistics on " Social media usage in the United Kingdom (UK) "

Other statistics that may interest you Social media usage in the United Kingdom (UK)

Overview

4

Benchmarks

4

Demographics

5

Spotlight: Gen Z on social media

7

Usage

8

Facebook

7

TikTok

6

Instagram

5

Other major social media platforms

8

Social media brand profiles

8

Marketing

5

Further related statistics

12
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