Sources of inspiration for new products in the UK 2023

Published by
Umair Bashir,
Feb 13, 2024
"Search engines (e.g., Google)" and "Friends and acquaintances" are the top two answers among UK consumers in our survey on the subject of "Sources of inspiration for new products".
Find this and more survey data on sources of inspiration for new products in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Sources of inspiration for new products in the UK as of December 2023

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Number of respondents

4,030 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "How do you usually find out about new interesting products?"

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