Drivers of digital video purchases in the UK 2023

Published by
Umair Bashir,
Feb 13, 2024
When asked about "Drivers of digital video purchases", most UK respondents pick "To watch what I want, when I want" as an answer. 56 percent did so in our online survey in 2023.
Find this and more survey data on drivers of digital video purchases in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Drivers of digital video purchases in the UK as of December 2023

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Number of respondents

2,829 respondents

Age group

18-64 years

Special properties

respondents who spent money on digital video content (Media & digital media, Video games)

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Why do you pay for digital video content?"

Citation formats
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Statistics on " Online video in the United Kingdom (UK) "

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Other statistics that may interest you Online video in the United Kingdom (UK)

Overview

6

Platform benchmarks

6

User engagement

6

Video streaming on-demand

6

YouTube

5

Twitch

5

TikTok

5

Spotlight: online video advertising

6

Further related statistics

18

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Statistics

Topics

Online video usage in the United KingdomOnline video usage in the United StatesYouTubeTikTokTwitch
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