Health & Hygiene

Retail sales in the health and hygiene industry cover a wide range of products in a variety of stores, drugstores being the primary format. Typically, in a drugstore, consumers can find beauty care and cosmetics, skincare and haircare, oral and feminine hygiene products, as well as non-medication health products such as supplements, minerals, and vitamins. Some OTC drugs are also available in drugstores.
Additionally, perfumeries and opticians are part of the health and hygiene retail sector.

OTC drug retail sales in the United States
37.7 billion USD
Per capita sales in health and personal care stores in the United States
1,066 USD
Drug store with the highest customer loyalty in the U.S.
CVS

Market size

Combining health and personal care

Revenue of the tissue & hygiene paper market worldwide in 2023, by country (in billion U.S. dollars)

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Further details: Visit original statistic Revenue of the tissue & hygiene paper market worldwide in 2023, by country (in billion U.S. dollars)

Health and hygiene retail is a broad concept that encompasses everything from drugstores and pharmacies to stores that specialize in the selling of health products like vitamins and supplements, as well as personal care, cosmetics, and beauty products. In the United States, the boundaries between the health care and personal care market are more blurred than they are in Europe, as retail chain stores such as Walgreens and Walmart also provide pharmacy services and fill prescriptions.

Health expenditures in the U.S.
Personal care market in Europe
Beauty and personal care market e-commerce in the U.S.

Market segments

Drugstores: a versatile format

Pharmacy and drug store sales in the United States from 1992 to 2022 (in billion U.S. dollars)

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Further details: Visit original statistic Pharmacy and drug store sales in the United States from 1992 to 2022 (in billion U.S. dollars)

The market for health and hygiene product retail is reflected in the concept of drugstores. In Europe, drugstores are typically retail stores that sell personal care and hygiene products, beauty care and cosmetics, and in the case of some countries, OTC drugs and non-prescription health products like vitamins and supplements. Unlike their European counterparts, U.S. drugstores and chains like Walgreens and Walmart provide pharmacy services as well.

Drug store and pharmacy market in the United States
Pharmacy care in the UK
Cosmetics industry in the United States

Industry trends

Beauty and personal care products are making a comeback

Monthly retail sales of health and personal care stores in the United States from January 2017 to January 2023 (in million U.S. dollars)

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Further details: Visit original statistic Monthly retail sales of health and personal care stores in the United States from January 2017 to January 2023 (in million U.S. dollars)

If during the COVID-19 pandemic this industry saw the emergence of trends such as an increase in sales of face masks or hand sanitizers, we can currently observe a certain return to the past. The focus of customers has shifted again to beauty or personal care products, among which the skincare category keeps registering noteworthy results. Vitamins and beauty supplements are also gaining prominence among consumers.

Vitamins & Minerals Report
Skin care market in the U.S.
Skin care and make-up in Italy

Industry leaders

No. 1 in pharmacy retail and drugstores: Walgreens-Boots Alliance

Leading drugstores in the United States in 2022, based on retail sales (in billion U.S. dollars)

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Further details: Visit original statistic Leading drugstores in the United States in 2022, based on retail sales (in billion U.S. dollars)

The global market for health and hygiene retail has Walgreens Boots Alliance at its forefront. The American company operates in the wholesale of pharmaceuticals and pharmacy retail segments. It owns the drugstore chains Walgreens in the United States and Boots in the United Kingdom. In the U.S., there are 8,965 Walgreens stores spread across the country. In the United Kingdom, Boots retail and beauty care stores are available in 2,276 locations.

CVS Health
Rite Aid
Walgreens-Boots Alliance

State of the industry

  • Beauty & Personal Care: market data & analysis
  • Rite Aid
  • Cosmetics market in the United Kingdom (UK)
  • Feminine Hygiene: market data & analysis
  • Skin care in South Korea
  • Kimberly-Clark
  • OTC Pharmaceuticals: market data & analysis
  • Skincare and make-up in Italy
  • Procter & Gamble

Industry definition

The health and hygiene segment comprises a variety of products that are primarily sold in drugstores and perfumeries. These products are beauty and personal care items such as fragrances, makeup, hair care and coloring products, sunscreen, toothpaste, bath products, and nail care. Health care products such as masks, sanitizers, supplements, vitamins, minerals, and OTC medication are also included.
Statista's content on health and hygiene retailers provides an overview of pharmacy, perfumery, and drugstore retail globally as well as in the United States and Europe. Data on health and hygiene retail also includes product-specific macro-economic indicators such as retail sales, consumer price index and consumer expenditure of the key consumer goods items in this industry.

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