By revenue, the most important producers of Non-Alcoholic Drinks worldwide are the Coca-Cola Corporation, PepsiCo, Nestlé Waters, Danone and Red Bull. Next in line to these multi-national brand players are locally and regionally significant companies like Suntory, BritVic, Kirin, Asahi and the brand players’ bottling partners like Coca-Cola European Partners (CCEP), FEMSA and similar companies.
The market for Non-Alcoholic Drinks is structured into retail sales for at home consumption and on-premise or foodservice sales for out-of-home consumption. The at-home market, also called off-trade market, covers all retail sales via super- and hypermarkets, convenience stores or similar sales channels. The out-of-home market, also called on-trade market, away-from-home market or HORECA encompasses all sales to hotels, restaurants, catering, cafés, bars and similar hospitality service establishments. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes. The valuation of the out-of-home segment at retail prices means a significant change of the market definition in comparison to earlier iterations of the Consumer Market Outlook, as out-of-home consumption was valued at wholesale prices before. This means, market totals are not comparable to published data from prior years. The price per unit always references liters as a base unit for both at-home and out-of-home consumption.
The shown market share of eCommerce currently references the share of eCommerce sales of all food and beverages in the selected region in relation to total (off-trade) consumer spending on food and beverages that are also part of the Key Market Indicators table below. It therefore presents an indicator regarding the overall online penetration of eCommerce’s last frontier, food and drink, but cannot be used to track the performance of the Alcoholic Drinks as opposed to Non-Alcoholic Drinks, Food, Hot Drinks or Tobacco Products.
The presented data is the result of extensive research from secondary sources like national and international statistical offices, trade associations and the trade press. Typical sources are for example household budget surveys or statistics on industrial production and international trade. All data has been processed and forecasted using statistical techniques like regression and cluster analyses to obtain comparable data for a global outlook of the market. Since all market data in the Consumer Market Outlook are usually composed of multiple input data points, including estimations for missing data, no specific external source can be named for individual timelines. The range of the historical input data varies greatly by country and product but in most cases currently runs up until 2017 or 2018.
All market data is shown in nominal values that have been converted from local currencies to US-Dollars, Euro and British Pound using the average exchange rates of 2017. The currency can be switched between US-Dollars, Euro and British Pound by using the context menu to the upper right next to the download button. Depending on the user’s needs, the Key Market Indicators table at the bottom of the page contains additional forecasts on consumer prices and the exchange rate with which it is possible to obtain a valuation in local currency, to include projected currency effects in the forecast or to adjust the nominal market data to constant prices.
- Mineral Water
- Soft Drinks
- Fruit and vegetable juice
- Hot Drinks
- Powdered drink mixes and syrups (e.g. Post-Mix Drinks)
Non-Alcoholic Drinks Report - 2019
Statista Consumer Market Outlook - Market ReportDownload
Revenue Revenue Growth
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Average Revenue per Capita
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Growing awareness for health and wellness has put pressure in the sugared mainstays of the Non-Alcoholic Drinks business: Carbonated Soft Drinks like cola beverages and lemonades. Spending is shifting towards healthier, less-sugared products like Bottled Water and some Non-Carbonated Soft Drinks (like ready-to-drink tea and coffee). A stable pillar of the industry is the food service market as roughly two out of five US$ spent on Non-Alcoholic Drinks globally are attributable to consumption away from home.
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Out of Home Revenue Share Out of Home Volume Share
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Volume Volume Growth
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Average Volume per Capita
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Price per Unit
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Global Comparison - Revenue
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The Non-Alcoholic Drinks market is built on resources from the Statista platform as well as on in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. We evaluate the status quo of the market, monitor trends, and create an independent forecast regarding market developments of the global Non-Alcoholic Drinks industry.
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