- Laundry detergents
- Household cleaners
- Dishwashing detergents
- Specialty products (polishes, room scents, household insecticides)
- Cleaning products for private consumers (B2C)
- Cleaning equipment (e.g. mops or cleaning cloths)
- Cleaning services (laundry services, house cleaning)
- Professional products for bulk consumers (B2B)
Home and Laundry Care Report - 2019
Statista Consumer Market Outlook - Market ReportDownload
Revenue Revenue Growth
in the Home & Laundry Care market in million US$ in percent
- Revenue Growth
Average Revenue per Capita
in the Home & Laundry Care market in US$
Consumers’ awareness when purchasing everyday products has increased in recent years. Price and brands are taking a back seat and sustainability is becoming an increasingly important topic for consumers. Even if conventional cleaning agents are the cheaper alternative, more and more consumers are choosing to use cleaning agents that are less harmful to nature and humans. Sustainability not only includes more environmentally friendly and degradable ingredients; packaging is also a key issue. Attitudes towards plastic usage and recycling have changed and are becoming more important to consumers. Products that focus on sustainability have recently developed from a niche product to a top seller.
in the Home & Laundry Care market in percent
Global Comparison - Revenue
in the Home & Laundry Care market in million US$
The Home & Laundry Care market is built on resources from the Statista platform as well as on in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. We evaluate the status quo of the market, monitor trends, and create an independent forecast regarding market developments of the global Home & Laundry Care industry.
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