Tissue & Hygiene Paper - United States

  • United States
  • In 2024, the revenue in the Tissue & Hygiene Paper market in the United States amounts to US$48.82bn.
  • It is projected to grow annually by 4.34% (CAGR 2024-2028).
  • The largest segment in the market is Toilet Paper, with a market volume of US$17.13bn in 2024.
  • In comparison to other countries, in China generates the highest revenue in the global Tissue & Hygiene Paper market, reaching US$70bn in 2024.
  • When considering the total population figures, the per person revenue generated in the United States is US$142.80 in 2024.
  • Online sales are expected to account for 4.5% of the total revenue in the Tissue & Hygiene Paper market in the United States by 2024.
  • The volume in the Tissue & Hygiene Paper market is projected to reach 10.3bn kg by 2028.
  • Additionally, a volume growth of 0.6% is expected in 2025.
  • The average volume per person in the Tissue & Hygiene Paper market is anticipated to be 142.8kg in 2024.
  • The United States is experiencing a growing demand for sustainable and eco-friendly tissue and hygiene paper products.

Key regions: Worldwide, United States, Australia, India, Vietnam

 
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Analyst Opinion

Tissue and hygiene paper consumption is highly linked to a country’s human development and health standards. 73% of the world population have access to improved sanitation facilities. The better the access to improved sanitation facilities and the better the drinking water supply, the higher the consumption of tissue and hygiene paper. Accordingly, high-income countries rank at the top of the list and countries with low income and low health standards have the lowest share. The worldwide increase in access to and improvement of sanitation facilities, human development, and healthcare directly affect tissue and hygiene paper sales and corresponding forecasts. Particularly strong growth is expected in middle-income countries as the infrastructure is being further expanded.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on tissue and hygiene paper products, which include toilet paper, paper tissues, household paper, feminine hygiene products, baby diapers, face masks, and incontinence products that are produced for private end consumers. Retail sales through both offline and online sales channels are included.

Modeling size:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, market data from third-party sources (e.g., independent databases), historical developments, current trends, as well as survey results from our primary research (e.g., the Statista Consumer Insights Global survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, exponential trend smoothing is well suited for making forecasts about the Tissue & Hygiene Paper market, which is projected to grow steadily. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

Overview

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Volume
  • Price
  • Global Comparison
  • Methodology
  • Key Players
  • Key Market Indicators
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