Highlights
Definition
Reports special
  • The revenue share of eCommerce-Fashion amounts to 21.9% in 2019.
  • The internet penetration in the United States is forecast to amount to 86.8% in 2023.
  • The mobile phone subscriptions per 100 inhabitants in the United States are forecast to amount to 130 in 2023.
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The digital economy shows the country’s status in terms of technologies, the size of digital markets as well as their future development.

By using digital technologies, customers and businesses are connected on a global level. Due to this connectivity, the number of online day-to-day transactions is constantly rising.
This segment provides, amongst others, an overview of digital market shares, of the number of users within those markets, and of general digital technology penetration.
United States 2019

United States 2019

Statista Country Report
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Internet penetration (2019)
+0.7% yoy
85.4%
Broadband subscriptions (2019)
+1.6% yoy
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Share of selected digital markets

in the Digital Economy market in percent

Reading Support The revenue share of eCommerce-Fashion amounts to 21.9% in 2019.

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Share of selected digital markets:

The „ Share of selected digital markets” chart shows the shares of selected digital markets of the chosen country. For more information on the digital markets in this country, please refer to the Statista Digital Market Outlook. A definition and detailed explanation of the displayed segments can be found here. ×

Internet penetration

in the Digital Economy market in percent

Reading Support The internet penetration in the United States is forecast to amount to 86.8% in 2023.

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Internet penetration:

The “Internet penetration” chart shows a forecast of the share of the total population using the internet on a monthly basis. A definition and detailed explanation of the displayed segments can be found here. ×

Broadband subscriptions

in the Digital Economy market in subcriptions per 100 capita

Reading Support The fixed-broadband-subscriptions per 100 capita in the United States are forecast to amount 37 in 2023.

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Broadband subscriptions per capita:

The “Broadband subcriptions per capita” chart shows a forecast of the number of fixed broadband subscriptions per 100 inhabitants in the selected country. | Source: World Bank, Statista A definition and detailed explanation of the displayed segments can be found here. ×

Mobile subscriptions

in the Digital Economy market in subcriptions per 100 capita

Reading Support The mobile phone subscriptions per 100 inhabitants in the United States are forecast to amount to 130 in 2023.

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Mobile phone subscriptions per 100 inhabitants:

The “Mobile phone subscriptions per 100 inhabitants” graph shows a forecast of the subscriptions to a public mobile telephone service that provides access to the public switched telefone network using cellular technology. A definition and detailed explanation of the displayed segments can be found here. ×

The following boxes show the top 5 online stores by eCommerce net sales (first party sales) in the Food and Beverages segment . Data basis for net sales and market share are company surveys, annual reports and a complex sales forecast model developed by Statista

amazon.com
Net sales (2018)
walmart.com
Net sales (2018)
ediblearrangements.com
Net sales (2018)
costco.com
Net sales (2018)
target.com
Net sales (2018)

Global Comparison -Internet penetration

in the Digital Economy market in percent

Reading Support With a rate of 94.0% in 2019, the internet penetration is highest in Denmark.

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Internet penetration:

The “Internet penetration” chart shows a forecast of the share of the total population using the internet on a monthly basis. A definition and detailed explanation of the displayed segments can be found here. ×

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Further key figures

2017201820192020202120222023 CAGR
Digital Media
Refers to audiovisual media content and applications that are distributed directly over the internet | Source: Statista
Video games users
Users of fee-based video games distributed over the internet | Source: Statista
Video-on-demand users
Video-on-Demand is defined as premium over-the-top Video-on-Demand (VoD) content, distributed over the internet. Ad-supported content and services as well as amateur video contents are not included | Source: Statista
ePublishing users
Users of paid editorial/written content distributed over the internet | Source: Statista
User of music streaming
Users of digital audio content offered by on-demand streaming services | Source: Statista
User of digital music downloads
Users of audio content that is distributed over the internet as paid digital downloads | Source: Statista
eCommerce users
Individuals using digital channels to purchase physical goods via desktop computer or mobile devices| Source: Statista
eServices users
Users of online services and digital goods sold via the internet, e.g. event tickets or fitness apps | Source: Statista
Online food delivery users
Users of delivery service solutions, including both restaurant-to-consumer and platform-to-consumer delivery | Source: Statista
Event ticket users
Individuals who purchase tickets for sporting and music events or cinema tickets online | Source: Statista
Users of fitness devices and applications
Users of portable, connected fitness devices or digital fitness and nutrition applications | Source: Statista
Users of dating services
Users of dating portals or apps of matchmaking, online or casual dating services | Source: Statista
Number of connected cars
Number of existing connected cars in the selected country. A car is considered "connected" if it has hardware that enables internet access | Source: Statista
Smart home users
Users of networked devices and related services that enable home automation for the control, monitoring, and regulation of functions in a private household | Source: Statista
FinTech
Financial services within digital infrastructures, enabling lending, investments, and payments via the internet| Source: Statista
Alternative financing campaigns
Number of non-monetary crowdfunding campaigns conducted by companies using online crowd-investing models and solutions – in exchange for company shares, for example | Source: Statista
Alternative lending campaigns
Number of successful bank-independent loans (financed privately or institutionally) brokered via online platforms | Source: Statista
Digital Payment users
Users of online or mobile payments for products and services via smartphone applications | Source: Statista
Source: Statista, June 2019
Source: Statista, June 2019, based on IMF, World Bank, UN and Eurostat

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