Society

United States

Highlights
Definition
Reports special
  • The total population in United States is forecast to amount to 366.6 million inhabitants in 2040.
  • The number of households in United States is forecast to amount to 132,056,056 in 2023.
  • The urban population share in United States is forecast to amount to 82.55% in 2023.
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A society is made up of the people living in a country, who may have different characteristics.

Regarding these attributes, data on demographics like age groups and gender, the population development, and consumer income and spending are presented.
Besides this, the number of households and terms like urbanization are also considered to generate an overview of the country’s society. Quality of life aspects, such as the overall life expectancy and birth and death rates, enhance this information.
United States 2019

United States 2019

Statista Country Report
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Number of households (2019)
+0.7% yoy
128,503,529
Urban population (2019)
+0.1% yoy
82.25%

Total population Population by age Population by gender

in the Society market in million in percent in percent

Reading Support The total population in United States is forecast to amount to 366.6 million inhabitants in 2040. Reading Support In 2040, the age group 55+ years will amount to 32.5% of the total population. Reading Support In 2040, the share of the female population in United States is forecast to amount to 50.5%.

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  • Total population
  • Population by age
  • Population by gender
Info

Population:

The “Population” chart shows a forecast of the number of individuals (all ages) living in the selected region. The data reflects the United Nations’ medium-variant projection regarding world population.

Population by age:

The “Population by age” tab shows a forecast of the share of different age groups living in the selected region. The data reflects the United Nations’ medium-variant projection regarding world population.

Population by gender:

The “Population by gender” tab shows the share of female and male individuals (all ages) living in the selected region. The data reflects the United Nations’ medium-variant projection regarding world population. A definition and detailed explanation of the displayed segments can be found here. ×

Number of households

in the Society market in #

Reading Support The number of households in United States is forecast to amount to 132,056,056 in 2023.

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Info

Number of households:

The chart “Number of households” shows a forecast of the total number of households in the selected region. A definition and detailed explanation of the displayed segments can be found here. ×

Urban population

in the Society market in percent

Reading Support The urban population share in United States is forecast to amount to 82.55% in 2023.

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Urban population:

The chart “Urban population” shows a forecast of the share of the population in the selected region living in urban areas. A definition and detailed explanation of the displayed segments can be found here. ×

Price level ratio

in the Society market in US$

Reading Support The price level ratio in United States was US$1.00 in 2017.

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Price level ratio:

The chart "Price level ratio" shows the ratio of purchasing power parity (PPP) - conversion factor to market exchange rate. This ratio, also known as the national price level, makes it possible to compare the costs of the bundle of goods that makes up the gross domestic product (GDP) across countries. It indicates how many US dollars are needed in comparison to the United States to buy goods worth one US dollar in the country. A definition and detailed explanation of the displayed segments can be found here. ×

Brand awareness (low income) Brand awareness (medium income) Brand awareness (high income)

in the Society market in percent in percent in percent

Reading Support In 2019, consumers in the low income group paid particular attention to brands in the Smartphone category. Reading Support In 2019, consumers in the medium income group paid particular attention to brands in the Smartphone category. Reading Support In 2019, consumers in the high income group paid particular attention to brands in the Smartphone category.

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  • Brand awareness (low income)
  • Brand awareness (medium income)
  • Brand awareness (high income)
Info

Brand awareness by income group:

The chart “Brand awareness by income group” shows the degree of attention that customers of a given income group pay to products in certain categories. The awareness is shown for three different income groups (high, medium, and low). The data is based on Statista’s Global Consumer Survey, where the question “In which of these categories do you pay particular attention to brands?” was asked. The values shown are only based on survey respondents who answered the question regarding their income. Further insights into consumer behavior and media usage can be found here. A definition and detailed explanation of the displayed segments can be found here. ×

Human Development Index

in the Society market in points

Reading Support With a value of 1.0 in 2019, the Human Development Index is highest in Singapore.

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Human Development Index:

The Human Development Index is a measure of key dimensions of human development, which include factors such as a long and healthy life, the ability to acquire knowledge, and a decent standard of living. A definition and detailed explanation of the displayed segments can be found here.
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Further key figures

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Disposable income in US$
Disposable income per capita is the per-capita income left after paying all the taxes and social security charges. | Source: UN
Consumer spending (current) in US$
Average consumer spending per capita of private households in the selected region (in current prices, constant exchange rate) | Source: Statista
Foodstuffs, beverages in US$
Consumer spending per capita for food and non-alcoholic beverages (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. In contrast, the Food market in the Consumer Market Outlook covers only certain segments of processed food and excludes for example fresh food, oils and fats and some other items. The markets for Alcoholic, Non-Alcoholic and Hot Drinks in turn not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). | Source: Statista
Alcohol, tobacco in US$
Consumer spending per capita for alcoholic beverages, tobacco and narcotics (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. The market for Alcoholic, Non-Alcoholic and Hot Drinks not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). | Source: Statista
Clothing, footwear in US$
Consumer spending per capita for clothing and footwear (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). Included are both consumption of goods as well as services (cleaning and cobblers). | Source: Statista
Housing in US$
Consumer spending per capita for housing, water, electricity, gas and other fuels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista
Household in US$
Consumer spending per capita for furnishings, household equipment and routine maintenance of the house (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista
Health in US$
Consumer spending per capita for health (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista
Transport in US$
Consumer spending per capita for transport (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). This group includes the purchase of vehicles, maintenance of vehicles as well as transportation services. | Source: Statista
Communication in US$
Consumer spending per capita for communication (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista
Recreation, culture in US$
Consumer spending per capita for recreation and culture (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista
Restaurants, hotels in US$
Consumer spending per capita for restaurants and hotels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista
Other in US$
Consumer spending per capita for miscellaneous goods and services (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). These include personal care products and services, personal items like watches and jewellery as well as all other products and services not mentioned elsewhere. | Source: Statista
Human Development Index
Measure of key dimensions of human development, which include factors such as a long and healthy life, the ability to acquire knowledge, and a decent standard of living | Source: UN
Life expectancy in years
Number of years a newborn in the selected region is likely to live if the prevailing patterns of mortality were to stay the same throughout its life | Source: Statista, based on World Bank
Birth rate in per thousand inhabitants
The birth rate reflects the number of live births per year per 1,000 inhabitants. The subtrahend of the crude death rate from the crude birth rate provides the rate of population change excluding migration | Source: World Bank
Death rate in per thousand inhabitants
The death rate reflects the number of deaths occurring per year per 1,000 inhabitants estimated at midyear. The subtrahend of the crude death rate from the crude birth rate provides the rate of population change excluding migration | Source: World Bank
Source: Statista, June 2019
Source: Statista, June 2019, based on IMF, World Bank, UN and Eurostat

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