London, 2 February, 2018: Statista proudly announces its new data partnership with leading provider of big data, and predictive analytics IRI. The new relationship will enable Statista users to access a sampling of the global leader’s retail data on sales in different FMCG segments for the UK on Statista.com. In exchange IRI will be able to access a unique audience which uses Statista.com as a daily tool to conduct research.

Dan Finke, Managing Director of IRI UK said: “IRI is well known and used by growing companies throughout the world. This partnership with Statista will spread the reach of our data even further into the extensive Statista user-base.”

Statista’s Friedrich Schwandt said: “We are excited to partner with IRI and provide our users with the highly relevant data from IRI. Statista is a fantastic way for market researchers to display their data to a unique audience with minimal effort and high visibility. Our partnerships with internationally recognized research companies demonstrate our capability to work together on important strategic relationships within the industry.”

About IRI

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events — a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation — is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at www.IRIworldwide.com.

About Statista

Statista.com is a leading data and business intelligence portal. Statista provides its customers with considerable efficiency and cost benefits when it comes to locating business-relevant information, primarily in the form of statistics, on a single highly-relevant platform. The portal offers a vast pool of data in German, English, French, and Spanish, which is collected in accordance with customer needs and expanded on a daily basis. The platform provides access to some one million statistics covering more than 600 industries from over 18,000 sources, consisting of, in three equal parts, data from Statista’s own collections, data from partners, and data from publicly available sources. Furthermore, Statista performs extensive market research studies and publishes renowned rankings and top lists for different industries and countries (e.g. “Best Employer”, “Best Law Firm”, etc.). Statista also designs custom infographics for its customers. For more information about Statista please visit www.statista.com.