Statista has linked up with the Institute of Practitioners in Advertising (IPA), the world-leading, 100-year-old institute for the advertising profession, to offer their advertising agency members a 20% discount.

Says Damian Lord, Head of Insight, IPA: “The IPA Insight Centre provides its member agencies with the most relevant, topical and useful consumer and industry data available to aid them with new business pitches, campaign planning and content creation. As a leading provider of fascinating stats and facts, it therefore made perfect sense for us to add Statista to our list of trusted suppliers. We hope our members will enjoy the benefits of this tie-up, both through the service we offer them, or if they choose to take up the Statista discount in their own right.“

Friedrich Schwandt, CEO of Statista commented, “By providing members of the IPA with a 20% Statista discount we ensure that we are reaching the most relevant audience for our broad data base on the advertising industry to support professionals and decision makers.”

About Statista

Statista.com is a leading data and business intelligence portal. Statista provides its customers with considerable efficiency and cost benefits when it comes to locating business-relevant information, primarily in the form of statistics, on a single highly-relevant platform. The portal offers a vast pool of data in German, English, French, and Spanish, which is collected in accordance with customer needs and expanded on a daily basis. The platform provides access to some one million statistics covering more than 600 industries from over 18,000 sources, consisting of, in three equal parts, data from Statista’s own collections, data from partners, and data from publicly available sources. Furthermore, Statista performs extensive market research studies and publishes renowned rankings and top lists for different industries and countries (e.g. “Best Employer”, “Best Law Firm”, etc.). Statista also designs custom infographics for its customers. For more information about Statista please visit www.statista.com.

About the IPA

The IPA, incorporated by Royal Charter, is the world-leading, 100-year-old institute for the advertising profession, with unrivalled heritage and expertise in best practice, CPD and thought leadership.