08.03.2018 The Digital Economy Compass 2018 available to download now

The Digital Economy Compass 2018 available to download now

More comprehensive, more up-to-date, no less ambitious: Statista releases volume two of the Digital Economy Compass, the standard reference book for digital businesses 

  • How will the smart speaker market develop and which manufacturer is ahead?
  • What is the success formula of platforms like Netflix, Spotify, and Airbnb?
  • What are the cash cows of major tech giants like Microsoft, Apple, or Amazon, and what do they place their future bets on?

The digital economy is one of the hottest topics of our time. Reliable data and information to base one’s decisions on is more important than ever in light of the transformative powers of the digital revolution. That is why Statista, one of the world’s leading statistics portals, has for years been focusing on data and insights from the areas of the digital economy including digital media, eCommerce, or online travel. It offers users suitable data pools, which are complemented by tools such as the Digital Market Outlook or the Global Consumer Survey.

The Digital Economy Compass is another expression of Statista’s expertise and passion regarding this range of topics. It is a comprehensive reference guide, which includes facts about the currently most relevant topics and trends of the digital economy. The first volume was released in April 2017. The new, second volume for 2018 is now available to download. On over 200 pages it presents in-depth information about new topics including hardware trends, vertical platforms, the US tech giants, and social media as well as extended and updated data about various digital markets. Despite all the new content, the Statista Digital Market Outlook team stays true to the original idea behind the Digital Economy Compass: gathering stunning facts that are meant to both inform and entertain.

For volume two, even more topics than in the year before were researched. In addition, external data was enriched with Statista-exclusive content. The Compass 2018 for the first time also includes data from the biggest market research project that Statista has ever conducted: the Global Consumer Survey, which provides insights clarifying to what extent people love, adopt, or avoid the digital world. The first part of the Digital Economy Compass covers global trends such as the future of smart speakers or the business models of giants like Google, Amazon, or Tencent as well as the roles of social media and vertical platforms. The second part is an overview of all digital markets including exclusive data from the Statista Digital Market Outlook, which is an interactive expert tool on statista.com providing users with forecasts, detailed market insights and key performance indicators for the nine major digital markets worldwide.

“We are very happy about the release of the Digital Economy Compass 2018,” says Sebastian Buss, Head of Digital Market Analysis of Statista. “It is the result of months of meticulous research and analysis conducted by the entire Digital Market Outlook team. The Compass is a great introduction to new topics as well as the ideal starting point for further research and helps decision makers lay the groundwork for meeting the challenges of the digital future.”

Links

The complete Digital Economy Compass can be downloaded here

More information about the Statista Digital Market Outlook as well as its methodology and data modelling can be found at the following link:

https://www.statista.com/outlook/digital-markets.

Statista offers more information about the Global Consumer Survey at https://www.statista.com/customercloud/global-consumer-survey.