The Danish marketing technology company AudienceProject and Statista are partnering with one another to provide technology insights for the US, UK, Germany and the Nordics

For several years, the Danish marketing technology AudienceProject has published technology insights based on its online panel of more than 1.5 million panelists - a panel that is used to target and validate audiences for clients such as Facebook, Google, Coca-Cola, GroupM and Omnicom Media Group.

AudienceProject has primarily published insights for the Nordic countries including Denmark, Sweden, Norway and Finland, but now the company has expanded its insights to include the US, UK and Germany.

This has led to a new partnership between AudienceProject and Statista - one of the leading statistics companies on the internet. With the partnership, AudienceProject will continuously provide technology insights on topics such as device, apps and social media usage as well as insights about TV and streaming, e-commerce, ad blocking etc.

Creating knowledge for digital media usage

The partnership with AudienceProject is highly valued by Statista as AudienceProject can provide different insights for their users to complement the already existing insights on the platform:

“AudienceProject’s data complements data published by other leading technology players on our platform in an ideal way. With access to AudienceProject’s data, Statista’s users can for example challenge figures on Daily Active Users (DAU) and Monthly Active Users (MAU) of leading social networks in order to make better decisions based on their research. In addition, not all companies share user data with the public regularly, so with AudienceProject’s data we are creating new knowledge for our clients”, says Friedrich Schwandt, CEO of Statista

For AudienceProject, the partnership with Statista is a great endorsement of the insights that they are providing:

“As our business is expanding geographically we are now able to deliver insights across more markets such as the US and UK. For us, an understanding of the media industry is crucial to our position in the market. We make a virtue of delivering technology insights focusing on various relevant topics to improve the general knowledge base regarding new media and tech. We are very excited that these insights now become available on a platform of Statista’s size”, says Jacob Lachmann, CEO of AudienceProject.”, says Jacob Lachmann, CEO of AudienceProject.

About Statista

Statista is one of the leading statistics companies on the internet. With a team of over 450 statisticians, database experts, analysts, and editors, Statista provides users with an innovative and intuitive tool for researching quantitative data, statistics and related information. The product is aimed at business clients and academics of any size. Consultant firms and media agencies license our services as well as strategy and marketing departments in large corporations from a variety of industries. Statista’s client base includes a wide range of globally active companies and premier academic institutions. Since the launch of the platform in 2008, more than 1,000,000 users have registered with Statista.

About AudienceProject

AudienceProject has its roots in market research, technology and large scale data. It helps brands, agencies, publishers and e-commerce companies identify, target and validate audiences. The products range from audience planning, validation and targeting on socio-demographics as well as other variables.