Statista is excited to announce our new partnership with GenPop.com, a fresh new online magazine from Ipsos.  GenPop – featuring exclusive Ipsos in North America data – will be available on Statista and covers various topics such as trending audience, consumer behavior and political polls. Ipsos is a leading global market research company and their new digital magazine GenPop: Measured perspectives powered by Ipsos focuses on stories about people and takes a closer look at the motivations behind their behavior. The data-driven blog-style format offers a completely fresh take on market insights and business issues.

“Ipsos is one of the most trusted research brands in North America and we are thrilled to showcase the expert data-driven insights on global trends from GenPop for our Statista subscribers”, said Friedrich Schwandt, Statista CEO. “The comprehensive data provided by Ipsos is invaluable not only to our numerous users in North America, but also beyond. Our partnership will add to Statista’s offering of data on the fast moving markets and social trends which provides indispensable insights for trends on a global scale.”

Anne Farrer, VP Agency Head, of Ipsos’ internal creative group in North America concurs, “GenPop aims to bring data to life for our readers through contextualization and great storytelling. Partnering with Statista ensures these creative insights reach a wide audience of data-savvy professionals.”

About GenPop

GenPop is a new magazine from Ipsos about people and what makes them tick. Each article is grounded in research, but layered with perspective, examples, insights and stories. Our aim is to inspire the creativity needed to solve the challenges you face each day in your business, and have some fun along the way.

About Ipsos in North America

Ipsos is one of the fastest growing market research companies in the U.S., market leader in Canada, and among the most trusted research brands in North America. With more than 2,800 professionals and support staff in the U.S. and Canada, Ipsos offers a suite of research services—guided by industry experts and bolstered by advanced analytics and methodologies—in advertising, customer loyalty, marketing, media and public affairs research, as well as survey management, forecasting, modelling, and consulting. Ipsos companies offer a complete line of custom, syndicated, omnibus, panel, and online research products and services. For more information, please visit us at ipsos.com/en-us.

About Statista

Statista GmbH operates Statista.com, a leading data and business intelligence portal. Statista provides its customers with considerable efficiency and cost benefits when it comes to locating business-relevant information, primarily in the form of statistics, on a single highly-relevant platform. The portal offers a vast pool of data in German, English, French, and Spanish, which is collected in accordance with customer needs and expanded on a daily basis. The platform provides access to some one million statistics covering more than 600 industries from over 18,000 sources, consisting of, in three equal parts, data from Statista’s own collections, data from partners, and data from publicly available sources. Furthermore, Statista performs extensive market research studies and publishes renowned rankings and top lists for different industries and countries (e.g. “Best Employer”, “Best Law Firm”, etc.). Statista also designs custom infographics for its customers. For more information about Statista please visit www.statista.com.