• 46 countries
• more than 400,000 respondents
• more than 5,000 brands
• over 50 industries and topics
• trend and country comparisons
• interactive online analyses
• individual target groups

Sound analyses are the basis of intelligent decisions and require reliable data. The Global Consumer Survey Update 2019 is based on survey results from over 400,000 consumers in 46 countries, representing 90 percent of the world's gross domestic product. The Global Consumer Survey provides access to an interactive online analysis tool that allows users to perform their own data evaluations and DIY analyses for individually designed target groups. With this unique toolbox, Statista offers an answer to the rapidly growing demand for smart dashboards and self-evaluation options that increase the value of collected data for users.

A new highlight of the Global Consumer Survey Update 2019 is the ability to compare trends and countries simply and efficiently – two features that significantly enhance the toolbox for users. The online analysis tool’s usability and functional scope are aimed at both experts, who benefit from features such as a heatmap, individual target groups and a table export in Excel and PowerPoint format, and beginners in the field of data evaluation. The latter can access functions such as descriptive lists, simple cross tables and access data visualization for simplified use.

The study focuses on 17 countries, in which Statista conducted a thematically extended survey with up to 24,000 respondents each survey period, including the USA, the United Kingdom, China, Germany, India, Brazil, and South Korea. This extended survey comprises 237 questions – 136 more than the basic survey. The Global Consumer Survey contains the latest findings on more than 50 industries and topics and on more than 5,000 international brands in 56 categories. This project is the largest survey project Statista has ever conducted, and it will continue to grow with two updates per year to provide users with the latest data.

The survey covers a multitude of dimensions, ranging from age, gender, and income to smartphone brands and trend topics such as travel, media, health, mobility, and gaming. Moreover, users have access to a continuously broadening choice of content specials. These additional surveys offer detailed, country-specific data on topics such as cybersecurity, luxury goods, and soccer.

The Global Consumer Survey has been developed by Statista's experienced market research team within the Strategic Market Insights department and conducted as an online survey. The survey is aimed at internet users aged between 18 and 64. The initial fieldwork began in November 2017 and has been repeated at regular intervals ever since. The participants were selected on the basis of representative quotas for age, gender, and region. The Global Consumer Survey obtains its samples exclusively from Cint, a panel platform that is characterized by high quality standards and the conscientious monitoring of all processes. All Statista studies are also subjected to strict quality controls before, during, and after the field phase.

From April 23rd onwards, the newly collected data from the Global Consumer Survey Update 2019 will be published on the platform in addition to the data from 2018. Users of the Global Consumer Survey will then be able to analyze information on the attitudes and behavior of consumers from 46 countries: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Dominican Republic, Finland, France, Germany, Greece, India, Indonesia, Ireland, Italy, Japan, Kenya, Lithuania, Mexico, Morocco, Netherlands, New Zealand, Nigeria, Norway, Pakistan, Peru, Poland, Portugal, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, United Kingdom, USA, and Vietnam.

"The survey database itself is already an enormous asset to our statistics platform," says Nicolas Loose, Head of Market Research in Statista's Strategic Market Insights department, at the launch of the Global Consumer Survey Update 2019. "However, the opportunities offered to our users by the self-evaluation and analysis tool we have developed take the added value of the information to a whole new level. The tool and its capabilities are especially valuable for advertisers, planners, and product managers.”

More information on the Global Consumer Survey, methodology, and quality management can be found at the following link:

https://www.statista.com/global-consumer-survey