Industries with most effective digital marketing in Norway 2020

Among leading Norwegian companies, telecommunications companies were found to have the most effective digital marketing strategy in 2020. The industry earned 3.4 points on a zero-to-five-points scale. Effectiveness was defined as the company's ability to reach potential customers and lead them to the company website with the help various digital marketing methods.

Industries with most effective digital marketing in Norway as of October 2020 (index score)

Characteristic	Score on a scale from 0 to 5
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Release date

March 2021

More information

Region

Norway

Survey time period

June to October 2020

Special properties

among 78 leading Norwegian companies

Supplementary notes

The source adds the following information:
"The following selection criteria have been used to identify the companies to include in the study:
• Significant turnover
• Decision-making mainly in Sweden
• No more than one brand in the same in the same industry per company"

** The source explains that "[t]he assessment is based on a company’s ability to reach potential customers and lead them to the company website with the help of digital advertising, search engine marketing, affiliate marketing, use of own media, and social channels."
The source uses the following scale:
0= failed,
1= poor,
2= sufficient,
3= good,
4= very good,
5= outstanding.

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