McKinsey, approximately 68 percent of Chinese respondents born after 1990 admitted making their most recent luxury purchase because of the brand name.
This statistic presents the results of a survey about factors influencing luxury purchases among different generations in China as of January 2019. According to the survey conducted by Major influencing factors for the most recent luxury purchase in China as of January 2019, by generation
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Share of Chinese luxury consumers who know foreign brands' origin 2019, by brand
- Premium Statistic Leading influencing factors offline for luxury purchases in China 2019
- Premium Statistic Level of brand loyalty among luxury consumers in China 2019, by age group
- Premium Statistic Level of interest in brand events among luxury consumers in China 2019, by age group
- Premium Statistic Level of interest in brand events among luxury consumers in China 2019, by event type
- Premium Statistic Luxury purchase decision time in China 2019, by consumer age group
- Premium Statistic Leading types of offline shops for luxury products China 2019, by consumer age group
- Premium Statistic Chinese consumer expenditure share in the global luxury market 2019-2022
- Premium Statistic Estimated Chinese luxury expenditure 2018-2025, by type
- Premium Statistic Estimated Chinese luxury expenditure share 2018-2025, by type
About the region
10
- Premium Statistic Chinese millennials' funding sources for luxury fashion shopping 2017
- Premium Statistic Luxury shopping online reasons in China 2018
- Premium Statistic Luxury shopping offline reasons in China 2018
- Premium Statistic Share of luxury items sales in China 2016, by category
- Premium Statistic Spending on luxury items in China and worldwide 2008-2025
- Premium Statistic Luxury online shopping penetration in China 2018, by generation
- Premium Statistic Luxury shopping penetration in China 2018, by channel
- Premium Statistic Share of luxury consumers China 2023, by age group
- Premium Statistic Share of Chinese luxury consumption abroad and in China 2015-2021
- Premium Statistic Share of online luxury consumers in China 2021, by gender
Selected statistics
2
Other regions
10
- Premium Statistic Number of new or used personal luxury items bought in the U.S. 2018
- Premium Statistic Gender pay gap at the L'Oréal Group in France 2022, by category
- Premium Statistic Brazil: luxury brands sector growth rate 2016-2018
- Premium Statistic Argentina: luxury goods sales value 2017-2022
- Premium Statistic Millennials: preferred methods for buying luxury or high-end fashion in the UK 2017
- Premium Statistic Estée Lauder brand value from 2018 to 2023
- Premium Statistic Luxury goods and services prices in Moscow in 2019, by type
- Premium Statistic Important attributes for luxury goods purchase India 2019
- Basic Statistic Revenues of Italian fashion company Giorgio Armani 2017-2018
- Premium Statistic Most popular luxury brands in Great Britain 2022
Related statistics
10
- Premium Statistic Share of luxury consumers China 2023, by city tier
- Premium Statistic Most popular information channels among luxury consumers in China 2020
- Premium Statistic Duty free expenditure limit per traveler per year in Hainan, China 2015-2020
- Premium Statistic Average duty free expenditure per traveler in China 2018, by location
- Premium Statistic Preferred research and purchase channels by luxury consumers in China 2019
- Premium Statistic Leading online platform types for luxury e-commerce in China 2019
- Premium Statistic Luxury market share in China 2015-2025, by product type
- Premium Statistic Personal luxury goods retail sales value in China 2015-2025
- Premium Statistic Share of worldwide personal luxury market in China 2012-2025
- Premium Statistic Share of luxury consumption in China 2018-2025, by sales channel
Further related statistics
10
- Revenues of VF Corporation's active segment worldwide 2016 to 2023
- Victoria's Secret's net sales worldwide from 2010 to 2022
- The adidas Group's global net sales from 2002 to 2023, by product category
- Accessories segment sales of Puma worldwide from 1993 to 2023
- Net earnings of the Puma Group worldwide from 1993 to 2023
- Puma Group's market capitalization worldwide 1993-2023
- Information foods/beverages package influence on purchase 2013-2016
- Distribution of ESPRIT employees worldwide by region 2008/2009-2013/2014
- Students' evaluation of online vs on-campus colleges in the U.S. in 2011
- HR managers' evalations of online vs on-campus colleges in the U.S. in 2011
Further Content: You might find this interesting as well
Statistics
- Revenues of VF Corporation's active segment worldwide 2016 to 2023
- Victoria's Secret's net sales worldwide from 2010 to 2022
- The adidas Group's global net sales from 2002 to 2023, by product category
- Accessories segment sales of Puma worldwide from 1993 to 2023
- Net earnings of the Puma Group worldwide from 1993 to 2023
- Puma Group's market capitalization worldwide 1993-2023
- Information foods/beverages package influence on purchase 2013-2016
- Distribution of ESPRIT employees worldwide by region 2008/2009-2013/2014
- Students' evaluation of online vs on-campus colleges in the U.S. in 2011
- HR managers' evalations of online vs on-campus colleges in the U.S. in 2011
McKinsey & Company. (April 1, 2019). Major influencing factors for the most recent luxury purchase in China as of January 2019, by generation [Graph]. In Statista. Retrieved April 19, 2024, from https://www.statista.com/statistics/1005213/china-main-influencing-factors-for-the-recent-luxury-purchase-by-generation/
McKinsey & Company. "Major influencing factors for the most recent luxury purchase in China as of January 2019, by generation." Chart. April 1, 2019. Statista. Accessed April 19, 2024. https://www.statista.com/statistics/1005213/china-main-influencing-factors-for-the-recent-luxury-purchase-by-generation/
McKinsey & Company. (2019). Major influencing factors for the most recent luxury purchase in China as of January 2019, by generation. Statista. Statista Inc.. Accessed: April 19, 2024. https://www.statista.com/statistics/1005213/china-main-influencing-factors-for-the-recent-luxury-purchase-by-generation/
McKinsey & Company. "Major Influencing Factors for The Most Recent Luxury Purchase in China as of January 2019, by Generation." Statista, Statista Inc., 1 Apr 2019, https://www.statista.com/statistics/1005213/china-main-influencing-factors-for-the-recent-luxury-purchase-by-generation/
McKinsey & Company, Major influencing factors for the most recent luxury purchase in China as of January 2019, by generation Statista, https://www.statista.com/statistics/1005213/china-main-influencing-factors-for-the-recent-luxury-purchase-by-generation/ (last visited April 19, 2024)
Major influencing factors for the most recent luxury purchase in China as of January 2019, by generation [Graph], McKinsey & Company, April 1, 2019. [Online]. Available: https://www.statista.com/statistics/1005213/china-main-influencing-factors-for-the-recent-luxury-purchase-by-generation/