Main reasons for buying food or drink based presents for oneself in Japan 2018
This statistic depicts the results of a survey conducted in October 2018 in Japan asking individuals about the leading reasons why they gift foodstuffs or beverages to themselves. During the surveyed period, the majority of respondents, around 79 percent, treated food or drink related presents as a reward to themselves, while just over six percent bought those items as a souvenir to bring home from travels or business trips.
