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Share of global consumers supportive of sustainability in the clothing industry 2018

Share of consumers supportive of sustainable fashion worldwide in 2018, by selected city

by Liam O'Connell, last edited May 23, 2019
Share of global consumers supportive of sustainability in the clothing industry 2018 This statistic shows the share of consumers who were supportive of sustainable fashion worldwide in 2018, by selected city. In 2018, 34 percent of all respondents were very supportive of sustainable fashion, with a further 30 percent quite supportive. Consumers in Shanghai were the most supportive of sustainable fashion with 62 percent answering very supportive in 2018.
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Share of consumers supportive of sustainable fashion worldwide in 2018, by selected city

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