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Market value Internet of Things (IoT) in Italy from 2015 to 2018
(in billion euros)
Italy: Internet of Things (IoT) market value 2015-2018
The Internet of Things (IoT) market in Italy grew steadily between 2015 and 2018. Valued at about two million in 2015, it reached five million in 2018, more than doubling over the period. Smart meters and smart cars were driving the growth. According to data provided by Osservatori, about 9.2 million smart meters were installed in 2018 alone. The installation of at least another 9.8 million smart meters was planned for 2019.

Beyond smart meters

Other smart devices are also gaining popularity in the Italian market. For example, the smart home market grew by about 52 percent between 2017 and 2018. 2018 saw the launch of Google Home and Amazon Echo. Smart speakers accounted for 16 percent of the smart home market in 2018, second only to security devices. Furthermore, the home appliance segment accounted for 14 percent of the market. By 2022, it was expected to grow to 525 million U.S. dollars.

From smart homes to smart cities

Italian cities were increasingly embracing IoT technologies. According to a survey conducted on a sample of 73 municipalities, over a third of smart city projects planned in 2018 revolved around security. One in four municipalities planned to introduce smart lighting, while one in five wanted to improve their parking management through IoT technologies.
Market value Internet of Things (IoT) in Italy from 2015 to 2018
(in billion euros)
Market value in billion euros
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Italy: Internet of Things (IoT) market value 2015-2018
The Internet of Things (IoT) market in Italy grew steadily between 2015 and 2018. Valued at about two million in 2015, it reached five million in 2018, more than doubling over the period. Smart meters and smart cars were driving the growth. According to data provided by Osservatori, about 9.2 million smart meters were installed in 2018 alone. The installation of at least another 9.8 million smart meters was planned for 2019.

Beyond smart meters

Other smart devices are also gaining popularity in the Italian market. For example, the smart home market grew by about 52 percent between 2017 and 2018. 2018 saw the launch of Google Home and Amazon Echo. Smart speakers accounted for 16 percent of the smart home market in 2018, second only to security devices. Furthermore, the home appliance segment accounted for 14 percent of the market. By 2022, it was expected to grow to 525 million U.S. dollars.

From smart homes to smart cities

Italian cities were increasingly embracing IoT technologies. According to a survey conducted on a sample of 73 municipalities, over a third of smart city projects planned in 2018 revolved around security. One in four municipalities planned to introduce smart lighting, while one in five wanted to improve their parking management through IoT technologies.
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