Indonesia: intention to purchase instant noodle brand due to advertisements 2019

This statistic shows the results of a survey on the influence of Ramadhan-edition advertisements on consumer intent to purchase instant noodles in Indonesia in May 2019. During the period surveyed, the advertisement for IndoMie had the greatest influence on consumer intent to purchase, with 55 percent of survey respondents stating that they would definitely buy the product after seeing the advertisement.

Influence of the Ramadhan-edition advertisements of three major instant noodle brands on Indonesian consumers' purchasing intent as of May 2019

Characteristic	IndoMie	Mie Sedaap	SuperMi
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Release date

May 2019

More information

Region

Indonesia

Survey time period

May 16th, 2019

Number of respondents

300 respondents

Age group

16-39 years

Special properties

even distritbution of male and female participants

Method of interview

Online survey

Supplementary notes

Survey participants were made to evaluate the Ramadhan advertisements of three of the most popular instant noodle brands in Indonesia. Each brand advertisement was evaluated by a group of 100 survey participants.

The question aske in the survey was as follows: "How much [is] your intention to buy this product after seeing this ad?"

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