Indonesia: most effective instant noodle Ramadhan-edition advertisement 2019

This statistic shows the results of a survey on the most effective instant noodle Ramadhan-edition advertisement in Indonesia as of May 2019, based on the JAKPAT IndexAd score. During the period surveyed, the instant noodle brand Mie Sedaap scored the highest out of the three brands, with an index score of 82.3.

Most effective* instant noodle Ramadhan-edition advertisement in Indonesia as of May 2019

Characteristic	JAKPAT IndexAds score
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Release date

May 2019

More information

Region

Indonesia

Survey time period

May 16th, 2019

Number of respondents

300 respondents

Age group

16-39 years

Special properties

even distritbution of male and female participants

Method of interview

Online survey

Supplementary notes

*Based on the JAKPAT IndexAd scoring system, which is weighted as follows:
Purchase Intention 25%
Overall Liking 20%
Awareness 20%
Uniqueness 15%
Believability 10%
Relevance 10%

Survey participants were made to evaluate the Ramadhan advertisements of three of the most popular instant noodle brands in Indonesia. Each brand advertisement was evaluated by a group of 100 survey participants.

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