U.S. D2C brand categories purchase rate and intention 2019

This statistic presents information regarding the leading categories of direct-to-consumer brands purchased by U.S. D2C shoppers in the past and the ones they are likely to try in the future. During the March 2019 survey, 52.1 percent of survey respondents stated that they had purchased something from a D2C brand in the personal care & beauty brand segment.

Leading categories of direct-to-consumer brands purchased by U.S. internet users in the past vs. will likely try in the future as of March 2019

Will likely try in futurePurchased in the past
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Release date

May 2019


United States

Survey time period

March 2019

Number of respondents

896 respondents

Age group

18 years and older

Special properties

purchased or used services from

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Statistics on "Beauty and personal care e-commerce in the United States"

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