Luxury goods: factors influencing consumer purchases UK 2019
ProdegeMR, quality was the most important factor that influenced luxury goods purchases of 75 percent of UK consumers. For 68 percent of consumers, price was another important factor. The least popular factor was celebrity endorsement of luxury goods.
This statistic shows the distribution of factors that consumers find important when purchasing luxury goods in the United Kingdom (UK) as of March 2019. According to a survey carried out by