Online TV and video viewers swapping traditional pay TV for vMVPD U.S. 2019-2020
According to a survey held in February 2020, the share of current vMVPD users who switched directly from a traditional pay TV service in the United States amounted to 44 percent, marking a slight increase from the previous year. Additionally, 26 percent of respondents also had a traditional service as well as using a vMVPD like Sling TV, YouTube TV or Hulu with live TV, also up slightly from the year before. The percentage of respondents without a subscription to any type of pay TV service dropped from 15 percent in 2019 to 12 percent in 2020.