Market share held by Amazon private label products worldwide as of 2019, by brand
Global market share of Amazon private label products 2019
This statistic presents the worldwide market share held by Amazon-owned private label brands as of 2019. AmazonBasics, which offers household goods and electronics, accounted for 57.8 percent of total sales by all Amazon private label brands. Amazon Elements, the company's private label brand for vitamins and supplements, contributed 1.6 percent of the total.
Market share held by Amazon private label products worldwide as of 2019, by brand
Market share
AmazonBasics (household goods, electronics)57.8%
Other brands19%
Amazon Collection (jewelry)7.8%
Amazon Essentials (men's and women's clothing)4.7%
Pinzon (bedding and towels)2.1%
Solimo (household goods)1.8%
Amazon Elements (vitamins and supplements)1.6%
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Source

Release date

June 2019

Region

Worldwide

Survey time period

March 2019

Supplementary notes

Numbers may not add up to 100 percent due to rounding. Region is presumed.

Global market share of Amazon private label products 2019
This statistic presents the worldwide market share held by Amazon-owned private label brands as of 2019. AmazonBasics, which offers household goods and electronics, accounted for 57.8 percent of total sales by all Amazon private label brands. Amazon Elements, the company's private label brand for vitamins and supplements, contributed 1.6 percent of the total.
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