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Global mobile shopping app user acquisition costs 2019, by type
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Global mobile shopping app user acquisition costs 2019, by type
Mobile shopping app user acquisition costs worldwide as of March 2019, by type (in U.S. dollars)
by J. Clement,
last edited
Jul 1, 2019
This statistic presents the average mobile shopping app user acquisition costs worldwide as of March 2019, sorted by type. According to the findings, the average cost-to-install for a brand commerce app in 2019 was comparatively low at 2.67 U.S. dollars. However, the average cost to acquire a user who made a purchase on a brand commerce app was significantly higher than for other categories, amounting to 56.81 U.S. dollars in total.
Mobile shopping app user acquisition costs worldwide as of March 2019, by type (in U.S. dollars)
| Cost-to-install | Cost-to-register | Cost-to-purchase | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| Cost-to-install | Cost-to-register | Cost-to-purchase | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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by J. Clement,
last edited
Jul 1, 2019
This statistic presents the average mobile shopping app user acquisition costs worldwide as of March 2019, sorted by type. According to the findings, the average cost-to-install for a brand commerce app in 2019 was comparatively low at 2.67 U.S. dollars. However, the average cost to acquire a user who made a purchase on a brand commerce app was significantly higher than for other categories, amounting to 56.81 U.S. dollars in total.
- Show sources information
- Show publisher information
- Release date
- June 2019
- Region
- Worldwide
- Survey time period
- April 1, 2018 to March 31, 2019
- Supplementary notes
-
Data is based on 90.9 billion ad impressions across 13.6 million installs and 3.9 million in-app events
Brand Commerce: An app offered by a company (under that company's name/ brand) that makes and sells its own branded products. [Example: Gap]
Marketplace Apps: An app offered by a company that aggregates and sells products primarily belonging to other brands and merchants. [Example: Alibaba]
Value-Add Apps: An app offered by a company that provides additional shopping value to the user beyond enabling a purchase. [Example: Ibotta — which allows users to earn cash back on in-store and mobile purchases].
Source
- Show sources information
- Show publisher information
- Release date
- June 2019
More information
- Region
- Worldwide
- Survey time period
- April 1, 2018 to March 31, 2019
- Supplementary notes
-
Data is based on 90.9 billion ad impressions across 13.6 million installs and 3.9 million in-app events
Brand Commerce: An app offered by a company (under that company's name/ brand) that makes and sells its own branded products. [Example: Gap]
Marketplace Apps: An app offered by a company that aggregates and sells products primarily belonging to other brands and merchants. [Example: Alibaba]
Value-Add Apps: An app offered by a company that provides additional shopping value to the user beyond enabling a purchase. [Example: Ibotta — which allows users to earn cash back on in-store and mobile purchases].
Other statistics on the topic
Mobile commerce in the United States
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Mobile commerce in the United States
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Statistics on "Mobile commerce in the United States"
- Overview
The most important statistics
- Mobile retail e-commerce sales in the United States from 2013 to 2020 (in billion U.S. dollars)U.S. mobile retail commerce revenue 2013-2020
- Retail m-commerce sales via smartphone in the United States from 2018 to 2022 (in billion U.S. dollars)U.S. smartphone retail m-commerce revenue 2018-2022
- Share of mobile e-commerce sales in the United States as of 1st quarter 2018, by categoryU.S. mobile e-commerce sales as of Q1 2018, by category
- Average value of online shopping orders in the United States as of 2nd quarter 2019, by device (in U.S. dollars)U.S. average online shopping order value 2019, by device
- Mobile share of retail e-commerce sales transactions in selected countries as of 2nd quarter 2018M-commerce share of e-retail sales 2018, by country
- U.S. mobile retail commerce sales as percentage of total e-commerce transactions from 3rd quarter 2016 to 2nd quarter 2018, by deviceU.S. mobile retail e-commerce transactions share 2016-2018, by device
- Shopping behavior
The most important statistics
- Retail website visit duration in the United States as of 1st quarter 2019, by device (in minutes)U.S. online retail website visits duration 2015-2019, by device
- Conversion rate of online shoppers in the United States as of 2nd quarter 2019, by deviceU.S. online shopper conversion rate 2019, by device
- Average value of online shopping orders in the United States as of 2nd quarter 2019, by device (in U.S. dollars)U.S. average online shopping order value 2019, by device
- Share of population who bought something online via phone in the past month as of 3rd quarter 2018, by countryMobile phone commerce reach in selected countries 2018
- Share of mobile device owners in the United States who have performed select mobile shopping activities via app in the past month as of February 2019U.S. mobile users shopping activities via app 2019
- Share of time spent on retailers' mobile apps vs. websites among internet users in the United States as of March 2019Share of time spend on U.S. retailers mobile apps vs. mobile websites 2019
- Percentage of adults in the United States who never make purchases on mobile devices in December 2017 and September 2018, by genderU.S. adults who never make mobile device purchases 2017-2018, by gender
- Mobile retailers
The most important statistics
- Most popular mobile shopping apps in the United States as of September 2019, by monthly users (in millions)Most popular e-commerce apps in the U.S. 2019, by audience
- Most popular mobile shopping apps in the United States as of September 2019, by reachMost popular e-commerce apps in the U.S. 2019, by reach
- Most popular mobile retail properties in the United States as of September 2018, by visitors (in millions)Leading U.S. mobile retail properties 2018
- Most popular mobile retail properties in the United States as of September 2018, by smartphone visitors (in millions)Smartphone visitors to leading U.S. mobile retail properties 2018
- Most popular mobile retail properties in the United States as of September 2018, by tablet visitors (in millions)Tablet visitors to leading U.S. mobile retail properties 2018
- Number of mobile-only visitors to leading online retail properties in the United States in September 2018 (in millions)Mobile-only visitors to leading U.S. e-commerce sites 2018
- Most popular e-commerce properties in the United States as of September 2018, by user engagement per month (in minutes.seconds)Leading U.S. online retail properties by monthly user engagement 2018
- Share of mobile visits to leading retail websites in the United States in November and December 2018U.S. holiday shopping: mobile visits leading retail websites 2018
- Shopping apps
The most important statistics
- Mobile shopping app user acquisition costs worldwide from 2017 to 2019 (in U.S. dollars)Global mobile shopping app user acquisition costs 2017-2019
- Mobile shopping app user acquisition costs worldwide as of March 2019, by type (in U.S. dollars)Global mobile shopping app user acquisition costs 2019, by type
- Mobile shopping app user acquisition rate worldwide from 2017 to 2019 (in U.S. dollars)Global mobile shopping app user acquisition rate 2017-2019
- Mobile shopping app user acquisition rate worldwide as of March 2019, by type (in U.S. dollars)Global mobile shopping app user acquisition rate 2019, by type
- Mobile shopping app cost-to-install worldwide as of March 2019, by region (in U.S. dollars)Global mobile shopping app cost-to-install 2019, by region
- Mobile shopping app user acquisition rate worldwide as of March 2019, by region (in U.S. dollars)Global mobile shopping app user acquisition rate 2019, by region
- Mobile shopping app user acquisition costs in the United States as of March 2019 (in U.S. dollars)U.S. mobile shopping app user acquisition costs 2019
- Mobile shopping app user acquisition rate in the United States as of March 2019 (in U.S. dollars)U.S. mobile shopping app user acquisition rate 2019
- Mobile payments
The most important statistics
- Share of internet users who are likely to use mobile payments on their smartphone in the next year as of March 2018, by countryShare of online users likely to use mobile payments 2018, by country
- Attitudes towards mobile payments according to online shoppers in the United States as of August 2018U.S. shopper mobile payment attitudes 2018
- Preferred way of receiving mobile coupons from retailers according to internet users in the United States as of September 2018Preferred channel to receive mobile coupons from retailers in the U.S. 2018
- Share of mobile wallet users in the United States who agree that mobile wallets could replace physical wallets as of February 2018, by providerU.S. payment user opinion on mobile wallets replacing physical wallets 2018
- Which of these services have you used in the past 12 months to pay in stores, restaurants or other points of sale with your smartphone?Mobile payments by brand in the U.S. 2019
- In what situations would you like to be able to pay with your smartphone (without debit/credit card or cash)?Mobile payments by situation in the U.S. 2019
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Statistics
- Average time from global shopping apps install to purchase 2018, by type
- Global mobile shopping app cost-to-install 2019, by region
- Global mobile shopping app user acquisition rate 2019, by region
- Global mobile shopping app user acquisition costs 2017-2019
- U.S. mobile shopping app user acquisition costs 2019
- U.S. mobile shopping app user acquisition rate 2019
- Marketing message types for which consumers enable mobile push notifications UK 2014
- Reasons for not making a purchase among mobile shoppers in the UK 2014
- Global mobile app spending 2016 & 2021
- Average time from global shopping apps install to register 2018, by type
- Reasons for making a retail purchase among mobile shoppers in the UK 2014
- Global mobile shopping app user acquisition costs 2018, by gender
- Sales revenue of Tmall on the Chinese Singles' Day 2009-2017
- Baby Boomers: North American shopper usage of smartphones 2013
- Canada mobile shopping via websites while in-store 2014, by age
- Monthly mobile data allowance among consumers in Sweden 2017
- Leading iPhone shopping apps in the U.S. 2019, by revenue
- Global mobile shopping app user acquisition rate 2017-2019
- Main means of making dinner reservations online in Japan 2019
- Canada: shoppers who store shopping lists on smartphone 2013, by age
Statistics on "Mobile commerce in the United States - Overview"
- U.S. mobile retail commerce revenue 2013-2020
- U.S. smartphone retail m-commerce revenue 2018-2022
- U.S. mobile e-commerce sales as of Q1 2018, by category
- U.S. average online shopping order value 2019, by device
- M-commerce share of e-retail sales 2018, by country
- U.S. mobile retail e-commerce transactions share 2016-2018, by device
Statistics on "Mobile commerce in the United States - Shopping behavior"
- U.S. online retail website visits duration 2015-2019, by device
- U.S. online shopper conversion rate 2019, by device
- U.S. average online shopping order value 2019, by device
- Mobile phone commerce reach in selected countries 2018
- U.S. mobile users shopping activities via app 2019
- Share of time spend on U.S. retailers mobile apps vs. mobile websites 2019
- U.S. adults who never make mobile device purchases 2017-2018, by gender
Statistics on "Mobile commerce in the United States - Mobile retailers"
- Most popular e-commerce apps in the U.S. 2019, by audience
- Most popular e-commerce apps in the U.S. 2019, by reach
- Leading U.S. mobile retail properties 2018
- Smartphone visitors to leading U.S. mobile retail properties 2018
- Tablet visitors to leading U.S. mobile retail properties 2018
- Mobile-only visitors to leading U.S. e-commerce sites 2018
- Leading U.S. online retail properties by monthly user engagement 2018
- U.S. holiday shopping: mobile visits leading retail websites 2018
Statistics on "Mobile commerce in the United States - Shopping apps"
- Global mobile shopping app user acquisition costs 2017-2019
- Global mobile shopping app user acquisition costs 2019, by type
- Global mobile shopping app user acquisition rate 2017-2019
- Global mobile shopping app user acquisition rate 2019, by type
- Global mobile shopping app cost-to-install 2019, by region
- Global mobile shopping app user acquisition rate 2019, by region
- U.S. mobile shopping app user acquisition costs 2019
- U.S. mobile shopping app user acquisition rate 2019
- U.S. smartphone retail app usage frequency 2018
Statistics on "Mobile commerce in the United States - Mobile payments"
- Share of online users likely to use mobile payments 2018, by country
- U.S. shopper mobile payment attitudes 2018
- Preferred channel to receive mobile coupons from retailers in the U.S. 2018
- U.S. payment user opinion on mobile wallets replacing physical wallets 2018
- Mobile payments by brand in the U.S. 2019
- Mobile payments by situation in the U.S. 2019
Further related statistics
- Average time from global shopping apps install to purchase 2018, by type
- Global mobile shopping app cost-to-install 2019, by region
- Global mobile shopping app user acquisition rate 2019, by region
- Global mobile shopping app user acquisition costs 2017-2019
- U.S. mobile shopping app user acquisition costs 2019
- U.S. mobile shopping app user acquisition rate 2019
- Marketing message types for which consumers enable mobile push notifications UK 2014
- Reasons for not making a purchase among mobile shoppers in the UK 2014
- Global mobile app spending 2016 & 2021
- Average time from global shopping apps install to register 2018, by type
- Reasons for making a retail purchase among mobile shoppers in the UK 2014
- Global mobile shopping app user acquisition costs 2018, by gender
- Sales revenue of Tmall on the Chinese Singles' Day 2009-2017
- Baby Boomers: North American shopper usage of smartphones 2013
- Canada mobile shopping via websites while in-store 2014, by age
- Monthly mobile data allowance among consumers in Sweden 2017
- Leading iPhone shopping apps in the U.S. 2019, by revenue
- Global mobile shopping app user acquisition rate 2017-2019
- Main means of making dinner reservations online in Japan 2019
- Canada: shoppers who store shopping lists on smartphone 2013, by age
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