Global consumer willingness to pay financial institutions for data protection 2018

This statistic presents the share of consumers in selected countries who are willing to pay financial institutions at least 1 U.S. dollar per month to ensure the protection of their personal information. During the October 2018 survey period it was found that 71 percent of consumers in the United Arab Emirates were inclined to pay such a fee in to protect their personal data, while in comparison only 28 percent of consumers in Germany were willing to pay.

Consumer willingness to pay financial institutions a monthly fee of at least 1 U.S. dollar per month to ensure protection of personal information as of October 2018, by country

Percentage of respondents
UAE71%
Mexico59%
Brazil55%
Taiwan54%
China54%
US44%
Italy43%
Hong Kong39%
Japan35%
UK32%
Canada31%
Netherlands31%
France30%
New Zealand29%
Germany28%
Australia27%
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Sources

Release date

March 2019

Region

Worldwide

Survey time period

October 9 to 30, 2018

Number of respondents

16,000 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Based on consumers' willingness to pay $1+ per month

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Statistics on "Online privacy"

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