China: main reasons to buy children's toys online

This statistic shows the results of a survey about the main reasons of Chinese parents to purchase children's toys online as of the end of 2018. During the survey period, around 70 percent of the surveyed parents in China said they bought toys online because they had more choices there.

Leading reasons for toy purchases online among parents in China as of December 2018

Characteristic	Share of respondents
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Release date

July 2019

More information

Region

China

Survey time period

October to December 2018

Number of respondents

1,729 parents who bough toys online

Age group

20-50 years

Special properties

in 16 cities

Method of interview

Online survey

Supplementary notes

Profile of the survey respondent: a parent aged 20 to 50 years, the main toy buyer or toy purchase decision maker in the family; from a household with a minimum of 15,000 yuan monthly income; spent over 500 yuan to buy toys for children in the past six months. In families with more than one child, the youngest child was taken as a subject.

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