Webshops from which online shoppers purchase in Denmark 2023

Published by
L. Yltävä,
Feb 26, 2024

In 2023, Zalando was the most popular website for Danish shoppers to buy things online. Around six percent of consumers had bought products online at Zalando. Matas was another high-ranking store, with around 2.4 percent of respondents. H&M ranked third, with roughly 1.5 percent of shoppers.

Online shoppers most used e-commerce stores in Denmark in 2023

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Release date

February 2024

Region

Denmark

Survey time period

2023

Number of respondents

6,279 respondents

Age group

18 years and older

Special properties

where online shoppers made their last purchase

Method of interview

Online survey

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Statistics on " E-commerce in Denmark "

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Other statistics that may interest you E-commerce in Denmark

Overview

8

Leading stores

5

E-commerce purchases

7

Online shoppers

8

Further related statistics

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Topics

E-commerce in DenmarkE-commerce in the European UnionE-commerce in GermanyE-commerce in the NordicsPayment methods in Denmark
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