Idol market size in Japan FY 2017-2024

The idol market, being a consumption oriented market surrounding the domestic spendings of consumers to support idol groups, was valued at approximately 366 billion Japanese yen in fiscal year 2017. The market forecast implied a growing willingness of consumers to spend money on their preferred idol groups, with expenditures reaching around 462.3 billion yen in fiscal 2024.

Value of the idol market in Japan from fiscal year 2017 to 2024

Market size in billion Japanese yen
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Source

Release date

December 2018

Region

Japan

Survey time period

fiscal year 2017; the Japanese fiscal year starts April 1 of the stated year and ends March 31 of the following year

Supplementary notes

*Forecast.

The market size is based on the domestic spendings of consumers to support their idols, excluding transportation and accommodation expenditures.

1 Japanese yen equals 0.0092 U.S. dollars or 0.0082 euros as of July 2019.

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