Most popular newspapers in the UK 2023

According to data gathered in the fourth quarter of 2023, the most popular newspaper in the United Kingdom was Metro, with 40 percent of respondents reporting that they had a positive opinion of the publication. Ranked second was The Daily Mirror, followed by The Guardian.

Most popular newspapers in the United Kingdom (UK) in 4th quarter 2023

Characteristic	Share of respondents
Metro	40%
The Daily Mirror	35%
The Guardian	34%
Daily Mail	33%
The Sunday Times	32%
The Sunday Mirror	30%
The Times	29%
The Independent	29%
Financial Times	28%
The Mail on Sunday	28%

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Release date

January 2024

More information

Region

United Kingdom

Survey time period

Q4 2023

Special properties

respondents with a positive opinion; top 10 from a ranking of 29

Method of interview

Online survey

Supplementary notes

The data has been weighted to be nationally representative of demographics in Great Britain. The source did not provide an exact sample size but notes that its online ratings contain responses from millions of members of the British public.
Date of publication is the date of access.

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