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Digital customer engagement preferences of consumers in the UK in 2019 by channel

Digital customer experience: consumers' preferred way of engaging with companies in the United Kingdom (UK) in 2019, by channel

by Tugba Sabanoglu, last edited Aug 21, 2019
Digital customer engagement preferences of consumers in the UK in 2019 by channel For 41 percent of UK consumers, online chat and live support is their preferred channel when it comes to engaging with companies digitally. A recent survey conducted by Sales Force with respondents across Millennial, Gen X and Baby Boomer generations also revealed that a quarter of consumers preferred mobile apps. Voice assistants, although catching up with more and more consumers, were favored by only 7 percent of respondents.
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Digital customer experience: consumers' preferred way of engaging with companies in the United Kingdom (UK) in 2019, by channel

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