Brand awareness vs. price awareness when purchasing ice cream in Germany 2017-2021

When purchasing ice cream, do you pay more attention to the brand or the price?

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Release date

November 2021

Region

Germany

Survey time period

2017 to 2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

The sample was derived from the the German speaking population older than 14 years and older in Germany.
Information about the sample size:

2017: 23,106 respondents, projected to 70.09 million persons
2018: 23,086 respondents, projected to 70.45 million persons
2019: 23,120 respondents, projected to 70.60 million persons
2020: 23,138 respondents, projected to 70.63 million persons
2021: 23,299 respondents, projected to 70.54 million persons The figures were published in the following reports:
2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 202; 2021: VuMA 2022

Further information abouth the method is accessible here or in the report.

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