Frequency of online grocery shopping among Millenials and Gen Z in the U.S. 2017-19

Millennial and Gen Z, both born into digital, are strong online grocery shoppers. In 2019, 44 percent of Gen Z and 45 percent of Millennial consumers in the United States only or primarily shopped for groceries online.

Frequency of online-only/online-primarily retailers grocery shopping among Millennials/Gen Z in the United States from 2017 to 2019

MillenialsGen Z
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Sources

Release date

June 2019

Region

United States

Survey time period

February 6 to 27, 2019

Number of respondents

1,786 respondents

Method of interview

Online survey

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Statistics on "Millennials in the U.S.: Grocery shopping behavior"

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