The retail sector has dedicated the largest budget to television advertising, spending 776 million zloty in the first half of 2022. Considerably less was invested in radio advertising - approximately 462 million zloty. The smallest amounts were spent on cinema and out-of-home metro advertising.
Advertising expenditures of the retail industry in Poland from 1st half 2021 to 1st half 2022, by medium (in million zloty)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Retail brands with highest ad expenditure in Poland 2022
- Premium Statistic Advertising spending in Poland 2019, by industry
- Premium Statistic Types of advertised products in Poland 2019
- Premium Statistic Expenditure on media advertising in Finland in 1995-2022
- Premium Statistic Advertising spending distribution in Norway 2018, by medium
- Premium Statistic Advertising spending growth in Turkey 2022, by medium
- Premium Statistic Annual change in advertising spending in Ireland 2023-2024, by medium
- Premium Statistic Media ad spending in Norway 2022, by medium
- Premium Statistic Advertising spending in Sweden 2022, by medium
- Premium Statistic Distribution of advertising spending in Sweden 2022, by medium
About the region
10
- Premium Statistic Poland: number of Joanna Okuniewska's podcast episodes 2018-2023, by podcast title
- Premium Statistic Most influential media in Poland 2020-2023
- Premium Statistic Most influential regional media in Poland 2020-2023
- Premium Statistic Poland: number of Marcin Myszka's "Kryminatorium" podcast episodes 2018-2022
- Premium Statistic Poland: number of Dariusz Rosiak's podcast episodes 2020-2021
- Premium Statistic Poland: number of Karol Paciorek's podcast episodes 2018-2021
- Premium Statistic Poland: number of Rafał Gębura's podcast episodes 2018-2021
- Premium Statistic Most popular podcasts in Poland 2020, by cross-media references
- Premium Statistic Number of Polish podcasts 2024, by category
- Basic Statistic Most influential press titles in Poland 2023
Selected statistics
2
Other regions
8
- Premium Statistic Advertising spending growth in Sweden 2022, by medium
- Premium Statistic Year-on-year advertising spending change in Norway 2019, by medium
- Premium Statistic Advertising spending growth in Germany in 2014, by medium
- Premium Statistic Digital ad spend share of total media ad spend in Vietnam 2018-2022
- Premium Statistic Advertising spending in Taiwan 2008-2015, by medium
- Premium Statistic Advertising spending in Israel 2008-2015, by medium
- Premium Statistic Advertising spending in Saudi Arabia 2010-2018, by medium
- Premium Statistic Advertising spending in Qatar 2008-2015, by medium
Related statistics
10
- Premium Statistic Most influential internet websites in Poland 2020-2022
- Premium Statistic Most influential business press titles in Poland 2020-2023
- Premium Statistic Most influential weekly and bi-weekly magazines in Poland 2020-2023
- Premium Statistic Most influential monthly and bi-monthly magazines in Poland 2023
- Premium Statistic Most influential television stations in Poland 2022
- Premium Statistic Most influential radio stations in Poland 2023
- Premium Statistic Advertising expenditure share in Poland 2020, by medium
- Premium Statistic Online advertising expenditure in Poland 2010-2022
- Premium Statistic Advertising expenditure in Poland 2012-2021, by medium
- Premium Statistic Digital share of advertising spending in Poland 2008-2015
Further related statistics
9
- Global advertising expenditure of Colgate-Palmolive 2009-2023
- Device usage among children to consume media in the United Kingdom (UK) 2013-2019
- Consumer magazine industry revenue in North America 2008 -2016
- Magazine publishing revenue in Western Europe 2009-2016, B2B and B2C
- Magazine publishing revenue in Central & Eastern Europe 2009-2016, by B2B and B2C
- FIFA: revenue from marketing rights 2003-2022
- Comcast Corporation's net income 2006-2023
- UK console gaming reach 2015-2023, by gender
- Verizon: ad spend in the U.S. 2009-2022
Further Content: You might find this interesting as well
Statistics
- Global advertising expenditure of Colgate-Palmolive 2009-2023
- Device usage among children to consume media in the United Kingdom (UK) 2013-2019
- Consumer magazine industry revenue in North America 2008 -2016
- Magazine publishing revenue in Western Europe 2009-2016, B2B and B2C
- Magazine publishing revenue in Central & Eastern Europe 2009-2016, by B2B and B2C
- FIFA: revenue from marketing rights 2003-2022
- Comcast Corporation's net income 2006-2023
- UK console gaming reach 2015-2023, by gender
- Verizon: ad spend in the U.S. 2009-2022
WirtualneMedia. (August 3, 2022). Advertising expenditures of the retail industry in Poland from 1st half 2021 to 1st half 2022, by medium (in million zloty) [Graph]. In Statista. Retrieved April 26, 2024, from https://www.statista.com/statistics/1032010/poland-advertising-spending-of-the-commercial-sector-by-media/
WirtualneMedia. "Advertising expenditures of the retail industry in Poland from 1st half 2021 to 1st half 2022, by medium (in million zloty)." Chart. August 3, 2022. Statista. Accessed April 26, 2024. https://www.statista.com/statistics/1032010/poland-advertising-spending-of-the-commercial-sector-by-media/
WirtualneMedia. (2022). Advertising expenditures of the retail industry in Poland from 1st half 2021 to 1st half 2022, by medium (in million zloty). Statista. Statista Inc.. Accessed: April 26, 2024. https://www.statista.com/statistics/1032010/poland-advertising-spending-of-the-commercial-sector-by-media/
WirtualneMedia. "Advertising Expenditures of The Retail Industry in Poland from 1st Half 2021 to 1st Half 2022, by Medium (in Million Zloty)." Statista, Statista Inc., 3 Aug 2022, https://www.statista.com/statistics/1032010/poland-advertising-spending-of-the-commercial-sector-by-media/
WirtualneMedia, Advertising expenditures of the retail industry in Poland from 1st half 2021 to 1st half 2022, by medium (in million zloty) Statista, https://www.statista.com/statistics/1032010/poland-advertising-spending-of-the-commercial-sector-by-media/ (last visited April 26, 2024)
Advertising expenditures of the retail industry in Poland from 1st half 2021 to 1st half 2022, by medium (in million zloty) [Graph], WirtualneMedia, August 3, 2022. [Online]. Available: https://www.statista.com/statistics/1032010/poland-advertising-spending-of-the-commercial-sector-by-media/