Online beauty brand discovery channels among global buyers 2019

Social media is a significant discovery channel for beauty brands worldwide. During a first quarter 2019 survey, 37 percent of responding global beauty buyers stated that they typically found out about new beauty brands or products via ads on social media and 33 percent stated that recommendations or comments on social media also led them to discover beauty products.

Online beauty brand discovery channels among beauty buyers worldwide as of 1st quarter 2019

Percentage of respondents
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Source

Release date

July 2019

Region

Worldwide

Survey time period

Q1 2019

Number of respondents

40,327 respondents

Age group

16 to 64 years

Special properties

who have purchased beauty products or makeup/cosmetics in the last month

Supplementary notes

Original question: "How do you typically find out about new brands and products?"

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Statistics on "Beauty and personal care e-commerce in the United States"

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