Holiday season buyer rate on retail websites in the UK 2018

This statistic depicts the weekly progression of buyer rate on retail websites through the 13-week period ending December 29, 2018 in the United Kingdom (UK). Buyer rate, which is defined as proportion of visitors that purchased a product compared to those that didn't, reached its highest point just before Christmas at 13 percent, on the week ended December 15, 2018.

Holiday shopping: weekly buyer rate on retail websites from October to December in the United Kingdom (UK) in 2018*

Characteristic	Buyer rate
October 6, 2018	10%
October 13, 2018	10%
October 20, 2018	10%
October 27, 2018	10%
November 3, 2018	10%
November 10, 2018	10%
November 17, 2018	10%
November 24, 2018	11%
December 1, 2018	12%
December 8, 2018	12%
December 15, 2018	13%
December 22, 2018	12%
December 29, 2018	10%

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Release date

October 2019

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Region

United Kingdom

Survey time period

October 6, 2018 to December 29, 2018

Supplementary notes

* The source defines 'Buyer rate' as "Proportion of visitors that purchased (compared to visitors that did not purchase), weekly."
The source does not provide a date of release for data. Therefore, date of access is used.

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