UK Amazon Prime Day 2019: purchase rate growth by category

On Prime Day 2019, the most dramatic rise in purchase rates on Amazon's UK platform happened regarding Amazon's own devices. Compared to Prime Day 2018, this category saw an increase of 47 percent in purchase rates in 2019. UK consumers also purchased more sports and outdoors products this year than 2018. The only category that experienced a negative change in purchase rates was toys, and products for children and babies.

Year-on-year percentage change in purchase rate of products on Amazon Prime Day in the United Kingdom (UK) from 2018 to 2019, by category

Growth in purchase rate
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Release date

July 2019


United Kingdom

Survey time period

July 16-17, 2018 to July 15-16, 2019

Supplementary notes

The source adds that data was taken from internal searches.

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Statistics on "Amazon in the United Kingdom (UK)"

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