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Marketing expenditure of "love brands" in Poland 2017-2018
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Marketing expenditure of "love brands" in Poland 2017-2018
Advertising expenditure of selected e-commerce "love brands" in Poland from 2017 to 2018 (in million zloty)
by Statista Research Department,
last edited
Oct 4, 2019
Annual costs spent on advertising in Poland have decreased dramatically for Booking.com, Zalando, and Uber from 2017 to 2018. Storytel's advertising expenditure has increased by a small margin. Netflix's advertisement spending, on the other hand, has more than tripled.
Advertising expenditure of selected e-commerce "love brands" in Poland from 2017 to 2018 (in million zloty)
| Brand | 2017 | 2018 |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| Brand | 2017 | 2018 |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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by Statista Research Department,
last edited
Oct 4, 2019
Annual costs spent on advertising in Poland have decreased dramatically for Booking.com, Zalando, and Uber from 2017 to 2018. Storytel's advertising expenditure has increased by a small margin. Netflix's advertisement spending, on the other hand, has more than tripled.
- Show sources information
- Show publisher information
- Release date
- October 2018
- Region
- Poland
- Survey time period
- 2017 to 2018
- Supplementary notes
- So-called "love brands" are brands that exert such strong attraction on consumers that they are not only preferred over other brands but are actually "loved".
Source
- Show sources information
- Show publisher information
- Release date
- October 2018
More information
- Region
- Poland
- Survey time period
- 2017 to 2018
- Supplementary notes
- So-called "love brands" are brands that exert such strong attraction on consumers that they are not only preferred over other brands but are actually "loved".
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Advertising spending in Europe 2007-2019, by region
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Television advertising inflation rate in Europe 2017-2018, by country
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Statistics on "Advertising in Poland"
- Overview
The most important statistics
- Advertising expenditure in Europe from 2007 to 2019, by region (in million U.S. dollars)Advertising spending in Europe 2007-2019, by region
- Forecast for media advertising expenditure in Western Europe, Central and Eastern Europe from 2017 to 2023 (in million U.S. dollars)Forecast of advertising expenditure in Europe 2017-2023, by region
- Central and Eastern European countries ranked by advertising spending in 2017 (in million U.S. dollars)Largest advertising markets in Central and Eastern Europe 2017
- Advertising expenditure in Central and Eastern Europe from 2017 to 2021, by medium (in million U.S. dollars)Advertising spending in Central and Eastern Europe 2017-2021, by type
- Net worth of the advertising sector in Poland from the first three quarters of 2016 to the first three quarters of 2019 (in million zloty)Advertising net worth in Poland 2016-2019
- Spending on advertising in Poland from 2007 to 2019 (in million zloty)Advertising expenditure in Poland 2007-2019
- Advertising revenue of non-internet media between January-October 2018 and January-October 2019 (in million zloty)Advertising revenue in Poland 2018-2019, by medium
- Distribution of advertising expenditure in Poland from 2012 to 2019, by mediumAdvertising expenditure in Poland 2012-2019, by medium
- Brands and products
The most important statistics
- Share of advertised products in Poland as of May 2019, by typeTypes of advertised products in Poland 2019
- Ranking of leading advertising brands in traditional media between January-October 2018 and January-October 2019, by revenue (in million zloty)Leading advertising brands in traditional media in Poland 2018-2019, by revenue
- Retail trade brands with the highest advertising expenditure in Poland as of May 2019 (in million zloty)Retail brands with the highest advertising spending in Poland 2019
- Brands from the financial sector with the highest advertising expenditure in Poland in June 2019 (in million zloty)Financial brands with highest advertising expenditure in Poland 2019
- Ranking of the most recognizable sport sponsor brands in Poland in 2018, by share of respondentsMost recognizable sport sponsors in Poland in 2018
- Leading brands with the highest cross-media reach for video ads in Poland in September 2019, by share of internet users reachedVideo advertisement reach in Poland 2019, by brand
- Digital advertising
The most important statistics
- Online advertisement expenditure in Poland from the first half of 2017 to the first half of 2019 (in billion zloty)Online advertisement expenditure in Poland 2017-2019
- Internet share in advertising expenditure in Poland from 2011 to 2021*Internet advertising expenditure share in Poland 2011-2021
- Online advertisement expenditure in Poland from the first half of 2018 to the first half of 2019, by industryOnline advertisement expenditure in Poland 2018-2019, by industry
- Online advertisement expenditure in Poland in the first half of 2019, by type of advertisementOnline advertisement expenditure in Poland 2019, by ad type
- Online advertisement viewability in Poland in the first quarter of 2019, by advertisement formatOnline ad viewability in Poland 2019, by ad format
- Video advertisement viewability rate on chosen online video platforms in Poland in 2019Video ad viewability in Poland in 2019, by platform
- Click-through rates of marketing e-mails in selected European nations as of Q2 2019, by countryClick-through rates of marketing e-mails in Europe Q2 2019, by country
- Click-to-open rates of marketing e-mails in selected European nations Q2 2019, by countryClick-to-open rates of marketing e-mails in Europe Q2 2019, by country
- Television advertising
The most important statistics
- Television advertising inflation rate in selected European countries in 2017 and 2018Television advertising inflation rate in Europe 2017-2018, by country
- Daily reach of television in Poland from 2018 to 2019, by age groupDaily reach of television in Poland 2018-2019, by age group
- Number of advertisements broadcast by television service providers in Poland from 2018 to 2019 (in minutes)Number of emitted advertisements in Poland 2018-2019, by TV provider
- Advertising revenues of TV stations in Poland from 2017 to 2018 (in billion zloty)*Advertising revenues of TV stations in Poland 2017-2018
- Prices for advertisements placed during television programs on TVN in Poland in October 2019, by highest prices (in 1,000 zloty)TV programs with most expensive ad spots on TVN in Poland 2019
- Advertising and sponsorship expenditure and revenue compared to total annual revenue of Cyfrowy Polsat between 2017 and 2018 (in billion zloty)Cyfrowy Polsat's advertising costs and revenue in Poland 2017-2018
- Cyfrowy Polsat's viewability and advertising market share from the first half of 2018 to the first half of 2019Cyfrowy Polsat viewability and ad market share in Poland from 2018 to 2019
- Brands with the highest television advertising expenditure in Poland in November 2019 (in million zloty)Television advertising expenditure in Poland in 2019, by brand
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Statistics on "Advertising in Poland - Overview"
- Advertising spending in Europe 2007-2019, by region
- Forecast of advertising expenditure in Europe 2017-2023, by region
- Largest advertising markets in Central and Eastern Europe 2017
- Advertising spending in Central and Eastern Europe 2017-2021, by type
- Advertising net worth in Poland 2016-2019
- Advertising expenditure in Poland 2007-2019
- Advertising revenue in Poland 2018-2019, by medium
- Advertising expenditure in Poland 2012-2019, by medium
- Advertising expenditure in Poland 2007-2019, by medium
- Advertising expenditure share in Poland 2019, by medium
- Ad spending growth forecast in Poland 2019, by medium
- Annual change in advertising spend in Poland 2017-2018, by medium
- Advertising value in Poland in 2019, by industry
- Advertising spending of the retail sector in Poland 2019, by media
- Advertising spending in Poland 2019, by industry
Statistics on "Advertising in Poland - Brands and products"
- Types of advertised products in Poland 2019
- Leading advertising brands in traditional media in Poland 2018-2019, by revenue
- Retail brands with the highest advertising spending in Poland 2019
- Financial brands with highest advertising expenditure in Poland 2019
- Most recognizable sport sponsors in Poland in 2018
- Video advertisement reach in Poland 2019, by brand
Statistics on "Advertising in Poland - Digital advertising"
- Online advertisement expenditure in Poland 2017-2019
- Internet advertising expenditure share in Poland 2011-2021
- Online advertisement expenditure in Poland 2018-2019, by industry
- Online advertisement expenditure in Poland 2019, by ad type
- Online ad viewability in Poland 2019, by ad format
- Video ad viewability in Poland in 2019, by platform
- Click-through rates of marketing e-mails in Europe Q2 2019, by country
- Click-to-open rates of marketing e-mails in Europe Q2 2019, by country
- Unsubscribe rates of marketing e-mails in Europe Q2 2019, by country
- Marketing expenditure of "love brands" in Poland 2017-2018
- Advertising time in VOD in Poland 2018
- Ways of avoiding advertisements on the internet in Poland 2018
Statistics on "Advertising in Poland - Television advertising"
- Television advertising inflation rate in Europe 2017-2018, by country
- Daily reach of television in Poland 2018-2019, by age group
- Number of emitted advertisements in Poland 2018-2019, by TV provider
- Advertising revenues of TV stations in Poland 2017-2018
- TV programs with most expensive ad spots on TVN in Poland 2019
- Cyfrowy Polsat's advertising costs and revenue in Poland 2017-2018
- Cyfrowy Polsat viewability and ad market share in Poland from 2018 to 2019
- Television advertising expenditure in Poland in 2019, by brand
- Brands most active on TV in Poland 2018
- Application usage during commercial breaks in Poland 2018, by app type
- Viewer irritation concerning video adverts in Poland in 2019, by medium
Further related statistics
- Advertising spending in the U.S. 2015-2022
- Distribution of advertising spending in jewelry industry in Italy 2018, by medium
- Distribution of global advertising spending 2021, by medium
- Cumulated advertising spending in Sweden 2019, by media
- Quarterly advertising spending change in Sweden 2016-2019
- Advertising spending in the United Kingdom (UK) 1999-2019, by media
- Advertising spending in Denmark 2007-2019
- Media advertising spending in Sweden 2014-2018
- Media advertising spending in Norway 2013-2018
- Advertising spending in the U.S. 2010-2019
- Online advertising spending in Norway 2014-2018, by type
- Starbucks: advertising spending worldwide 2011-2019
- Online advertising spending in Germany 2017-2019
- Advertising spending in the United Kingdom (UK) 2006-2019
- GlaxoSmithKline's advertising spending 2011-2018
- Advertising spending in Sweden 2018, by media
- Advertising spending in Norway 2018, by medium
- Online advertising spending in Sweden 2008-2018
- Digital share of advertising spending in Sweden 2017-2019
- Global internet advertising spending 2007-2021, by type
- Digital advertising spending in Latin America 2010-2021
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