DTC retail marketing technology investments change in North America 2019

In February 2019, 70.4 percent of Direct - to - consumer (DTC) retail marketers in North America said they were planning to increase their marketing investment in customer data platforms that year, and 55.6 percent of DTC brand marketers said they were increasing spending on personalization technologies.

Change in emerging marketing technology investments according to DTC retail marketers in North America as of February 2019

Decrease in investmentSame level of investmentIncrease in investmentNo investment
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Release date

May 2019


North America

Survey time period

February 2019

Number of respondents

100 respondents

Supplementary notes

Question: How will your marketing department invest in each of the emerging technologies listed below in 2019 compared to 2018?

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