Snapchat user ratio in the U.S. 2019, by frequency

As of July 2019, it was found that 23.3 percent of Snapchat users in the United States were heavy users, accessing the app for more than 2/3 of a month. According to App Ape, 33.1 percent of U.S. Snapchat audiences via Android were light users of the photo sharing app.

Distribution of Snapchat users in the United States as of July 2019, by usage frequency

Share of users
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Source

Release date

August 2019

Region

United States

Survey time period

July 2019

Special properties

Android users only

Supplementary notes

Inactive users = users with no monthly usage
Light users = user active 1/3 of a month
Middle users = user active between 1/3 and 2/3 of a month
Heavy users = user active more than 2/3 of a month

Values may not add up to 100 percent due to rounding.

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Statistics on "Mobile social media usage in the United States"

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