U.S. consumer distrust in shopping recommendations 2019, by platform

According to data from a February 2019 survey of internet users in the United States, 95 percent of consumers were skeptical of shopping recommendations or online advertising shown on VR or AR headsets. It was also found that 81 percent of respondents distrusted ads delivered on mobile phones.

Share of consumers in the United States who distrust shopping recommendations as of February 2019, by digital platform

Share of respondents
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Sources

Release date

July 2019

Region

United States

Survey time period

February 11 to 14, 2019

Number of respondents

1,100+

Age group

18 years and older

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Statistics on "Data usage in marketing and advertising "

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